Overview

Director, Digital Advertising Jobs in United States at Growth99

Company Description

Growth99 is a specialized growth platform built exclusively for aesthetic and elective wellness practices, offering proprietary marketing automation, AI-powered lead response, and expert-managed services such as website design, SEO, and paid media. With over a decade of experience refining the patient journey, Growth99 focuses entirely on practices within the aesthetics and wellness sector. The company provides industry-specific marketing expertise, enabling clinical professionals to focus on delivering exceptional care. By combining cutting-edge tools and industry insights, Growth99 drives measurable growth for its clients.

Role Description

As the Director, Digital Advertising, you will own Growth99’s paid media strategy and execution across Google Ads and Meta (Facebook/Instagram), leading a global team of approximately 20 specialists and managers. This is a hands-on leadership role for a proven paid media operator who can scale performance, improve operational consistency, and deepen client outcomes in an SMB healthcare vertical – medspa experience is a strong plus. The role requires deep expertise in both Google and Meta Ads platforms.

Responsibilities

Leadership & Team Development

  • Lead, coach, and develop a high-performing global paid media organization (managers and specialists), including hiring, onboarding, training, and career development.
  • Establish clear performance standards, role expectations, and accountability rhythms (1:1s, scorecards, performance reviews, and growth plans).
  • Build a culture of operational excellence, experimentation, and continuous improvement – balancing efficiency with the nuance required for local healthcare markets.

Paid Media Strategy & Performance Ownership

  • Own paid media strategy across Google Ads (Search, Display, Video/YouTube, Performance Max, etc.) and Meta Ads (lead gen and conversion-focused campaigns), ensuring strong fundamentals and adaptability to platform changes.
  • Drive a rigorous optimization and testing program (creative, audiences, offers, landing experiences, bidding, and structure) with clear decision rules for scaling and cutting.
  • Define and manage performance measurement standards (e.g., CPA, ROAS, conversion rate, CTR) and improve attribution and reporting discipline across the organization.

Operational Scalability & Quality Systems

  • Build scalable systems to deliver consistent results across a large account portfolio: playbooks, templates, QA checks, escalation paths, and standardized reporting.
  • Improve delivery efficiency through workflow design, automation (rules/scripts where appropriate), and smart use of platform tooling – without compromising compliance or quality.
  • Serve as the senior escalation point for high-impact performance, compliance, or client relationship issues and drive root-cause resolution.

Client Outcomes & Cross-Functional Integration

  • Ensure paid media is tightly integrated with other service lines (SEO, content, web, creative) to deliver cohesive patient acquisition results.
  • Partner with leaders across the organization to align on positioning, offer strategy, creative production, landing page priorities, and conversion tracking.
  • Contribute to revenue growth by helping identify expansion opportunities where additional budget, channels, or services will improve outcomes (consultative, ROI-driven approach).

Healthcare/Medspa Advertising Excellence

  • Ensure team practices align with healthcare advertising considerations (platform policies, compliant messaging, sensitivity to before/after/testimonial usage, etc.).
  • Tailor strategy and communication to SMB practice owners – grounded in ROI, local market dynamics, and the reality that leads must translate into scheduled patients.

Candidate Requirements

  • Deep, hands-on mastery of Google Ads and Meta ads platforms (not just managing others), including campaign structure, optimization, and troubleshooting underperformance.
  • Demonstrated ability to lead and scale a team, with strong hiring, training, QA, and performance management systems.
  • Strong analytical and experimentation mindset; fluency in core paid media KPIs and practical attribution/reporting approaches.
  • Experience supporting SMB clients, ideally B2B2C service businesses in a healthcare vertical; medspa/elective healthcare experience strongly preferred.
  • Operational excellence: ability to standardize best practices, document playbooks, and drive consistent outcomes at scale.
  • Strong cross-functional collaboration skills and ability to influence peers to deliver integrated results.

Education & Experience

  • Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
  • 9+ years of paid media/digital advertising experience, with 5+ years in a people-leadership role managing teams internationally and scaled client delivery (agency or multi-client environment strongly preferred). 

Title: Director, Digital Advertising

Company: Growth99

Location: United States

Category:

 

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