Overview
Digital Strategist – Social Media Campaign & Growth Jobs in Melbourne, Victoria, Australia at The Social CliQ
Digital Strategist (Social Media Campaign & Growth Strategy)
📍 St Kilda, VIC | 🕓 Full-time | 🎯 The Social CliQ
Are you a strategic thinker who loves turning briefs into smart, results-driven campaigns?
Do you thrive on insights, trends and big ideas that actually move the needle?
At The Social CliQ, we’re looking for a Digital Strategist to help elevate our work across client social campaigns and new business opportunities. This role is all about developing clear, effective strategies — from responding to briefs and shaping campaign direction, through to supporting pitches and occasionally leading client conversations.
Based in St Kilda and part of the Merchantwise Group, we’re a social and digital agency working with brands across fashion, beauty, lifestyle and more. We’re a collaborative, energetic team that loves good ideas, strong strategy and work that delivers.
🔥 WHAT YOU'LL DO
Campaign & client strategy
- Respond to client briefs with clear, insight-led digital strategies
- Develop multi-channel campaign strategies across social, paid and content
- Partner with internal teams to shape ideas from concept through to execution
- Translate trends, audience insights and platform updates into actionable recommendations
- Provide ongoing strategic input to optimise and evolve live campaigns
Client partnership & project ownership
- Build strong relationships with clients through confident, strategic communication
- Lead or support client presentations, particularly around campaign strategy and one-off projects
- Act as a strategic point of contact on selected projects, ensuring clarity and alignment
- Translate client needs into clear internal briefs and actionable direction
Internal collaboration & strategic support
- Work closely with creative, social and paid teams to ensure strategic alignment
- Contribute proactive ideas to elevate campaign performance and innovation
- Help build strategic frameworks, playbooks and best practices across the team
New business support
- Support the development of strategies for inbound opportunities and pitches
- Contribute to proposal development and presentations where required
💡WHAT YOU'LL BRING
- 3+ years’ experience in digital strategy, marketing or agency environments
- Strong understanding of social and digital platforms including Meta, TikTok and Google
- Proven ability to respond to briefs with clear, compelling strategic thinking
- Confidence working directly with clients and presenting ideas
- Strong communication and relationship-building skills
- A balance of creative thinking and analytical mindset
- A proactive, organised and collaborative approach
💌 WHY WORK WITH US
- A vibrant, social team who genuinely love what they do
- A St Kilda office just minutes from the beach
- The opportunity to work across leading fashion, beauty and lifestyle brands
- A role that combines strategy, creativity and client exposure
- The backing of the Merchantwise Group, with access to a broader network across creative, media and licensing
Ready to join the CliQ?
Apply now and send us your CV, along with a short note on why you’d be a great fit.
Title: Digital Strategist – Social Media Campaign & Growth
Company: The Social CliQ
Location: Melbourne, Victoria, Australia
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