Overview
Digital Marketplace Lead (Amazon + TikTok Shop) Jobs in United States at HALEYS Beauty
Founded by a perfectionist chemist, HALEYS Beauty was created to close the performance gap for oily and combination skin. Every formula is built on intelligent chemistry to control oil, resist humidity and deliver luxury-level wear at an accessible price – redefining what performance makeup can be for real, everyday skin.
HALEYS Beauty is designed to defy shine – and engineered to stay flawless.
Position Summary:
The Marketplace Lead will own the growth and performance of HALEYS Beauty across Amazon, TikTok Shop, and future marketplace partners. This role is responsible for driving revenue, optimizing product merchandising and content, launching new channels, and improving the customer shopping experience across all marketplaces. Working cross-functionally with Marketing, Creative, Operations, and external agency partners, the Marketplace Lead will execute growth strategies that increase visibility, conversion, and profitability.
Responsibilities:
Marketplace Growth
- Own marketplace revenue across Amazon, TikTok Shop, and future marketplace partners
- Identify and launch new marketplace opportunities (Walmart Marketplace, Dermstore, iHerb, Look Fantastic)
- Develop promotional calendars aligned with product launches and retailer events
- Drive assortment expansion and product launches across channels
- Partner with agencies to maximize marketplace performance
Amazon & TikTok Shop
- Own Amazon growth initiatives across merchandising, promotions, SEO, and content
- Lead TikTok Shop growth strategy including affiliate programs, creator partnerships, campaigns, and promotional events
- Monitor marketplace trends and identify opportunities for expansion
Merchandising & Content
- Optimize PDPs including:
- Product copy
- Images
- Video
- A+ Content
- SEO
- Ensure consistent brand presentation across every marketplace
- Partner with Creative to develop marketplace-specific assets
Performance & Optimization
- Analyze channel performance including:
- Revenue
- Traffic
- Conversion rate
- Buy Box performance
- Organic rankings
- Reviews
- Profitability
- Identify opportunities to improve visibility, conversion, and customer experience
- Coordinate retail media opportunities with agency partners
Qualifications
Required
- 3–5 years of ecommerce or marketplace management experience
- Hands-on experience with Amazon and TikTok Shop
- Experience managing Amazon and TikTok Shop listings, merchandising, and promotions
- Experience working with ecommerce KPIs including conversion rate, AOV, ROAS
- Excellent project management and organizational skills
- Comfortable working in a fast-paced startup environment
- Experience with beauty, fashion, wellness or consumer products
- Familiarity with Helium 10, DataHawk, Pacvue, or similar marketplace tools
- Experience launching new ecommerce channels
- Excellent analytical skills
Preferred
- Experience with launching & growing brands on Walmart Marketplace, Iherb, Look Fantastic, Asos, Dermstore
- Retail media experience
Compensation
$70,000–$75,000 annual base salary, commensurate with experience, plus performance-based bonus aligned with company growth and objectives.
Benefits
- Medical, Dental, and Vision Insurance
- Professional growth opportunities
Title: Digital Marketplace Lead (Amazon + TikTok Shop)
Company: HALEYS Beauty
Location: United States
Category:
