Overview
Digital Marketing Specialist Jobs in Buenos Aires Province, Argentina at BYD Argentina
About the role
As a key member of BYD Argentina, you will play an important role working with local and global stakeholders in alignment with Marketing team and in coordination with our dealer partners to develop exciting online activities which build BYD brand awareness and sales performance in the market. Responsible for the development of the content & social media strategy, providing the initial basis for CRM / Lead Management set up you will build and deliver the full plan, leveraging with the marketing activities to achieve engaging and exciting content.
Key objectives and responsibilities:
- Secure the organic social media strategy, extending current social media activity beyond the centrally managed activities, optimizing our current channels and explore new ones.
- Advise our dealer partners on additional locally managed social media accounts to showcase BYD activities and activations and coordinate their actions to ensure cross-national consistency.
- Build and execute the brand ambassador and influencer strategy in collaboration with our HQ team, building and owning the relationship with relevant agencies, if required.
- Secure and drive creative brand partnerships and event activations to maximize our content engine across all relevant platforms.
- Maintain and update content on BYD channels.
- Take the lead in online performance, in particular organic search, to enhance discoverability and ensure content optimization.
- Build measurement KPIs and tests, to understand and drive our activities in this domain. Manage the reporting on activities and drive understanding of how these activities improve customer engagement, awareness and brand perception.
- Through the set-up of the Digital Marketing content and processes, inspire the set-up of the Digital CRM and Lead Management development.
- Manage and track associated budgets, constantly optimizing and seeking spend efficiencies.
- Oversee and manage relationships with externals stakeholders ie. Brand partners, event suppliers, talent and influencer agencies.
As required, support the wider marketing team on the development and execution of additional brand initiatives.
Qualifications
- Education: Bachelor degree in Marketing, Business Administration, or related fields.
- Experience: Minimum 3 years in similar positions
Skills:
- Excellent communication and interpersonal skills.
- Positive attitude and collaboration
- Strong management of related KPIs and budget use
- Fluency in English is a must
Title: Digital Marketing Specialist
Company: BYD Argentina
Location: Buenos Aires Province, Argentina
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