Overview
Digital Marketing Manager Jobs in Dhaka, Dhaka, Bangladesh at banglalink
Job Description
- Develop and execute integrated digital media strategies aligned with campaign objectives, audience insights, and brand goals.
- Lead end-to-end digital media planning by collaborating with creative team and media agencies to deliver optimized channel mix and performance.
- Drive user acquisition across paid, organic, influencer, and partnership channels with a focus on scale and efficiency.
- Lead app installs via performance marketing, ASO, and native tools,
- Support revenue model execution including freemium, paid packs, subscriptions, ads, and cross-sell/upsell initiatives.
- Optimize pricing, bundling, and offers using user behavior, cohort insights, and regional performance signals.
- Execute and optimize performance campaigns across search, social, display, retargeting, and programmatic channels.
- Improve conversion funnels across install, activation, engagement, and payment journeys.
- Manage remarketing, segmentation, and personalization strategies to maximize lifetime value.
- Own digital analytics, attribution, and event tracking frameworks across web and app journeys.
- Deliver actionable performance dashboards and insights to guide marketing, product, and business decisions.
- Manage marketing technology stack including analytics SDKs, attribution tools, deep linking, and automation platforms.
- Leverage AI-powered tools and platforms to automate end-to-end ads reporting, conduct intelligent campaign analysis, generate real-time performance dashboards, and design and interpret A/B tests at scale — reducing manual effort while accelerating data-driven decision-making.
- Collaborate with stakeholders to deliver integrated growth outcomes.
- Manage agencies, platforms, and external partners to ensure performance, innovation, and cost efficiency.
Academic Qualification
- BBA (Preferably in Marketing)/BSC Degree from any UGC approved University
Job Experience Required
- 3 to 5 years of experience in relevant area
Required Capabilities
- Sound knowledge in Digital Marketing: Facebook Marketing, Instagram Marketing, LinkedIn Marketing, Google Advertising,
- Sound knowledge in Martech and Social Content Strategy
Title: Digital Marketing Manager
Company: banglalink
Location: Dhaka, Dhaka, Bangladesh
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