Overview
Digital Marketing Manager Jobs in Hong Kong, Hong Kong SAR at The Peninsula Hotels
Job Description
We are looking for talented applicants with enthusiasm, passion, positive service attitude and outstanding interpersonal and communications skills to fill this exciting position.
- 17 paid statutory holidays
- Exceptional market leading benefits
- Option of MPF or ORSO retirement scheme
Key Accountabilities
- Manages online tactical marketing initiatives for the hotel. Plans and executes marketing campaigns at a property level, enabling more customized and need-based marketing.
- Drive marketing solutions that will improve performance for the various branded websites, online channels and third-parties that the team represents along with other key financial and customer metrics.
- Oversee website content, SEO, and user experience to ensure alignment with brand standards and performance goals.
- Owns and manages social media, (not limited to Facebook, Instagram, YouTube, WeChat); brand section in Review Sites and OTAs to ensure content cadence is frequent and strong.
- Works closely with internal teams in Sales & Marketing (Revenue, Sales, Communications, Digital, Brand Marketing) to ensure strategies are aligned.
- Oversee website content, SEO, and user experience to ensure alignment with brand standards and performance goals.
General Requirement
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 8 years of solid experience in digital marketing, preferably within luxury hospitality, lifestyle, or premium consumer brands.
- Strong knowledge of SEO/SEM, social media management, email marketing, and digital advertising tools.
- Experience with analytics platforms such as Google Analytics, Google Ads, Meta Ads Manager, CMS platforms, and CRM tools.
- Excellent project management skills with the ability to handle multiple campaigns simultaneously.
- Creative, detail-oriented, and proactive with strong analytical and problem-solving skills.
- Exceptional written and verbal communication skills in English; proficiency in Chinese and Mandarin is an advantage.
- A deep understanding of luxury branding, customer behaviour, and digital trends in the hospitality sector.
- Candidate with more experience will be considered as a Senior Manager role.
Title: Digital Marketing Manager
Company: The Peninsula Hotels
Location: Hong Kong, Hong Kong SAR
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