Overview
Digital Marketing Coordinator Jobs in Brisbane, Queensland, Australia at BLA
If you have a passion for Digital Marketing and enjoy the outdoors boating environment, then come join our team. This full-time role is based in the office located at Murarrie (easy access and free parking). This is a great opportunity to use all your skills to support our websites and multi-media posts.
What’s the role?
We are seeking a detail-oriented and creative Digital Marketing Coordinator to support the execution and coordination of digital marketing initiatives within a leading marine industry distribution business.
This role will contribute to the delivery of integrated campaigns across multiple channels, including content creation, social media management, SEO/SEM, and performance reporting. The successful candidate will also play a key role in maintaining and enhancing branded websites and digital platforms to ensure a strong and consistent online presence.
What you’ll be doing to support our business:
- Build, update, and optimise web pages using CMS platforms (e.g., WordPress), leveraging AI tools and modern design platforms (e.g., Figma) to accelerate content and creative development
- Apply working knowledge of HTML/CSS and low-code tools to enhance digital experiences
- Implement and optimise SEO and SEM strategies, including AI-assisted keyword research, content optimisation, and performance tracking across evolving search environments
- Manage and maintain multiple websites, ensuring performance, security, responsiveness, and strong user experience across devices
- Troubleshoot technical issues and coordinate with internal/external teams to resolve them
- Use analytics and AI-driven insights to monitor performance, support A/B testing, and drive continuous optimisation and personalisation
- Manage and grow social media channels using scheduling, listening, and AI-assisted content tools
- Plan, build, and execute EDM campaigns using marketing automation platforms, including segmentation, personalisation, and reporting
What skills we want you to share with us:
- Familiarity with creative tools (Adobe Creative Cloud, Canva, Figma) and an interest in using AI tools for content, design, and video creation
- Experience or exposure to CMS and eCommerce platforms (e.g., WordPress, Magento, Shopify), with a willingness to learn modern digital technologies
- Understanding of SEO, SEM, and digital marketing fundamentals, with a strong interest in learning how AI is shaping search and content
- Some experience with EDM/email marketing platforms (e.g., HubSpot, Mailchimp, Klaviyo) or a desire to build skills in this area
- Basic knowledge of analytics tools (e.g., Google Analytics) and a curiosity for using data to improve performance
- Interest in CRO, testing, and improving digital experiences
- Passion for digital content creation (social, video, photography, or AI-generated content)
Who are we, google us and check out our social media and websites:
BLA is Australia’s leading wholesale distributor of marine parts and accessories. With over 50 years in the industry and facilities across Australia and New Zealand, we service more than 4,000 customers, including OEMs, boat dealers, service centres, retailers, and chandlery shops.
BLA represents over 40 international brands, including Dometic, Mastervolt, BEP, Blue Sea Systems, C-Zone, Minn Kota, Humminbird, Sierra, and Lewmar.
BLA is part of Brunswick Corporation (NYSE: BC), the global leader in marine recreation—delivering innovation that transforms experiences on the water and beyond.
Learn more at www.bla.com.au and www.brunswick.com.
If you thrive in a dynamic, fast-paced environment and are passionate about premium marine products, apply now via the Apply Now button.
BLA is an Equal Opportunity Employer.
Title: Digital Marketing Coordinator
Company: BLA
Location: Brisbane, Queensland, Australia
Category:
