Overview
Creative Strategist Jobs in New Delhi, Delhi, India at Crepdog Crew
Position Overview:
We are seeking a Creative Strategist – Social Media to lead the strategic and creative direction of our digital brand presence. This individual will be responsible for ideating, planning, and executing high-impact content strategies across social platforms, particularly Instagram and YouTube. The role requires a forward-thinking mindset, deep understanding of culture and aesthetics, and a strong grasp of how to translate brand identity into compelling digital narratives.
Key Responsibilities:
- Develop and lead CDC’s social media content strategy, ensuring consistent storytelling aligned with brand objectives and cultural relevance.
- Conceptualize and oversee content campaigns — from idea generation and scripting to creative briefing and execution — across Instagram, YouTube, and emerging platforms.
- Collaborate closely with the design, video, marketing, and product teams to bring brand campaigns and product drops to life.
- Monitor social trends, platform innovations, and cultural movements to ensure CDC remains a leader in digital creativity and relevance.
- Ensure clarity and consistency of brand voice, tone, and visual identity across all social touchpoints.
- Analyze performance metrics to continuously refine strategy and inform future creative decisions.
- Lead creative brainstorming sessions and pitch content ideas that balance brand storytelling with growth objectives.
- Represent the brand’s creative POV in internal meetings and external collaborations with influencers, creators, and media partners.
Requirements:
- 3–6 years of experience in social media strategy, creative direction, or digital content in a fashion, lifestyle, or youth-culture brand or agency.
- Strong portfolio of past social-first campaigns or content strategies that demonstrate creativity and impact.
- Excellent understanding of Instagram, YouTube, Shorts, and Reels formats, and how brands succeed on them.
- A keen eye for design, visual storytelling, and contemporary aesthetics.
- Exceptional written and verbal communication skills; ability to articulate ideas clearly and persuasively.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Title: Creative Strategist
Company: Crepdog Crew
Location: New Delhi, Delhi, India
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