Overview
Creative Strategist Jobs in New York, NY at Summit Staffing Partners
Senior Creative Strategist
Location: Midtown Manhattan, New York (Hybrid – In Office / Work From Home)
Position Type: Full-Time / Permanent
Overview
Our client is a highly creative, brand-focused private equity firm that acquires, builds, and scales some of the most recognizable and fastest-growing beauty, skincare, wellness, and lifestyle brands in the world. Their team combines entrepreneurial thinking, world-class creative, innovative marketing, and performance-driven strategy to unlock the full potential of every brand in their portfolio.
They are seeking an experienced Senior Creative Strategist to help lead creative strategy and performance marketing initiatives across multiple portfolio brands.
This is a rare opportunity to help shape the creative strategy behind a portfolio of iconic and high growth consumer brands, working alongside a small, entrepreneurial team that is redefining how modern brands are built and scaled. You will partner closely with brand, marketing, ecommerce, paid media, and creative teams to develop high-performing campaigns that drive customer acquisition, engagement, and revenue growth across digital channels.
What You Will Do
• Develop creative strategies that drive measurable performance across paid social, ecommerce, and digital marketing initiatives.
• Translate consumer insights, competitive research, and campaign performance into compelling creative concepts and messaging frameworks.
• Create detailed creative briefs that guide internal creative teams, designers, copywriters, photographers, videographers, and external agency partners.
• Partner closely with Paid Media teams to continuously test, optimize, and scale creative across Meta, TikTok, YouTube, Pinterest, and other digital platforms.
• Analyze campaign performance and transform data into actionable creative recommendations, testing hypotheses, and future campaign strategies.
• Lead creative ideation sessions and collaborate with cross-functional stakeholders across multiple portfolio brands.
• Stay on top of emerging consumer trends, platform best practices, creator content, UGC, influencer marketing, and evolving social media behaviors.
• Help build repeatable creative testing frameworks and best practices that can be leveraged across multiple brands.
• Present strategic recommendations and creative concepts to senior leadership and brand teams.
What We Are Looking For
• 5+ years of experience in Creative Strategy, Performance Creative, Brand Strategy, Growth Marketing, or Digital Marketing.
• Experience working for a high-growth DTC brand, beauty, skincare, wellness, consumer products company, or performance-focused agency.
• Strong understanding of Meta, Instagram, TikTok, YouTube Shorts, paid social creative, and digital customer acquisition.
• Experience developing creative briefs, messaging frameworks, customer personas, and campaign concepts.
• Comfortable interpreting performance metrics including ROAS, CPA, CTR, conversion rate, and customer acquisition trends.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Highly organized with the ability to manage multiple brands and competing priorities in a fast-paced environment.
• Passion for beauty, skincare, wellness, consumer products, and emerging digital marketing trends.
Title: Creative Strategist
Company: Summit Staffing Partners
Location: New York, NY
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