Overview
Creative Strategist Jobs in Germany at YunoJuno
*Please note this is a contract role and you must be registered as an independent contractor*
Position: Creative Strategist- Gaming Industry
Start Date: asap
Length: 4 weeks
Part Time
Location: Germany
About the Role
Working across flagship brands in Europe, you will sit at the intersection of culture, creativity, and strategy. We are looking for a culturally connected strategist with a deep understanding of German audiences and a genuine passion for gaming culture. From gaming and creator ecosystems to entertainment, social platforms, and fandoms, you will help ensure our work is grounded in the passions and interests that shape contemporary culture. Working closely with creatives, marketers, and strategists across Europe, you will develop culture-first strategies that unlock new ways for the brand to participate in culture and drive growth.
Responsibilities
- Trend Identification: Identify emerging cultural signals, behaviours, tensions, and trends shaping under-35 audiences in Germany.
- Cultural Immersion: Immerse yourself in gaming culture, creator ecosystems, and online communities to uncover new opportunities for the brand.
- Strategic Translation: Translate cultural observations and consumer insights into actionable strategic opportunities for the brand.
- Brand Positioning: Define meaningful and authentic roles for our brands within culture.
- Creative Briefing: Develop inspiring creative briefs that unlock breakthrough ideas and cultural acts, not just traditional advertising campaigns.
- Collaboration: Work closely with creatives, marketers, and brand teams to shape and execute culture-first activations.
- Knowledge Sharing: Help build our collective understanding of gaming culture and its relevance to brand growth.
Qualifications
- Location: Must currently live in Germany.
- Industry Experience: Direct experience working within the gaming industry.
- Strategic Background: Proven experience in brand strategy, cultural strategy, creative strategy, or communications planning.
- Audience Expertise: Deep understanding of German consumers, contemporary culture, and modern social behaviours.
- Niche Knowledge: Genuine knowledge of gaming culture, communities, creators, and platforms.
- Analytical Skills: Strong ability to identify cultural signals and translate them into strategic brand opportunities.
- Creative Partnership: Experience developing creative briefs and working closely with creative teams to inspire breakthrough ideas.
- Communication: Excellent storytelling, presentation, and stakeholder management skills.
Required Skills
- Identification of culturally relevant opportunities that strengthen the brand's connection with under-35 audiences in Germany.
- Insightful strategic thinking that helps define authentic roles for the brand within modern culture.
- Delivery of creative briefs that inspire bold, culture-first ideas and activations.
- Fostering a stronger internal understanding of gaming culture and its role in driving brand relevance and preference.
- Producing work that contributes to the long-term iconicity of our brands in Germany.
Preferred Skills
- Experience in cultural strategy consultancy, gaming business, creator agency, or innovation team.
- Ability to identify emerging cultural opportunities and translate them into inspiring creative thinking.
- Understanding gaming not simply as entertainment, but as one of the most influential cultural forces shaping how younger audiences connect, socialise, and express themselves today.
Title: Creative Strategist
Company: YunoJuno
Location: Germany
Category:
