Overview
Creative Lead Jobs in Clayton, Victoria, Australia at Betty’s Burgers
Betty’s Burgers is a classic burger shack experience, serving up fresh and delicious burgers since opening in Noosa in 2014. From our mouth-watering burgers to indulgent desserts made with Betty’s exclusive custard ice cream, we have quickly become a favourite across Australia. With over 75 restaurants already open and more on the way, the Betty’s experience is only just getting started.
Proudly part of Retail Zoo, we sit alongside brands including Boost Juice and Salsas Fresh Mex within a people-focused business with more than 750 locations across Australia and beyond. As the Betty’s brand continues to grow, we have an exciting opportunity for a passionate and highly creative Creative Lead to become part of the Betty’s Burgers Marketing team.
Working closely with the Creative Director and broader marketing team, the Creative Lead develops engaging omnichannel content across digital, social, video, email, website, app, print and in-restaurant channels. This hands-on role brings creative concepts to life through campaign assets, short-form content, photography, motion graphics and photoshoots, ensuring all work is timely, on-brand and commercially effective.
Key Responsibilities
- Support the Creative Director with creative strategy, campaign planning and concept development.
- Lead photoshoot preparation and delivery, including moodboards, shot lists and on-set coordination.
- Produce engaging photography, short-form video, Reels, TikToks and motion graphics for campaign and always-on activity.
- Develop on-brand creative across social, email, digital advertising, website, app, local area marketing and in-restaurant channels.
- Design and update website and email assets, using basic HTML where required.
- Support the management of Betty’s social channels and maintain a consistent brand presence across platforms.
- Manage creative requirements for new restaurant openings, activations and local campaigns.
- Maintain brand consistency while managing multiple priorities and delivering high-quality work on time.
What We’re Looking For
- Proven experience creating omnichannel content across social, email, web, app, digital advertising and in-restaurant channels.
- Strong graphic design, photography, videography, editing and short-form content production skills.
- Experience managing photoshoots and delivering high-quality creative at pace.
- Advanced knowledge of Adobe Creative Suite, including Photoshop, Illustrator, InDesign and After Effects.
- Experience with CMS platforms, HTML email design and basic HTML coding.
- Strong understanding of Meta, TikTok and digital creative best practice.
- Excellent attention to detail, with the ability to manage multiple priorities while maintaining brand consistency.
- Strong communication and collaboration skills across creative, marketing and operations teams.
- A proactive, commercially minded approach with a passion for emerging trends, technology and fresh ideas.
- A diploma, degree or equivalent qualification in Graphic Design, Visual Design, Digital Design or a related field.
What’s in It for You?
- You will enjoy working from our vibrant, collaborative open-plan office, with benefits including:
- Perfecting your barista skills on our commercial-grade coffee machine.
- Blending your own Boost smoothie whenever you need a fresh pick-me-up.
- Taking an additional day to celebrate with birthday leave each year.
- Access to our dedicated wellness platform, providing personalised support for your health, wellbeing and everyday life, 24 hours a day.
- The opportunity to create work for one of Australia’s most recognisable and fast-growing hospitality brands.
Most importantly, you will work alongside a passionate and driven team in a fast-moving and vibrant environment that has a lot of fun along the way.
If this sounds like you and you are ready for your next exciting opportunity, please attach a cover letter outlining why you are the ideal candidate, along with a copy of your CV and current portfolio.
Title: Creative Lead
Company: Betty’s Burgers
Location: Clayton, Victoria, Australia
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