Overview
Creative Director – Lake Tahoe Proper & Dallas Proper Jobs in United States at Proper Hospitality
Proper Hotels is seeking a Creative Director to own the brand identity of two of its most significant upcoming properties, Lake Tahoe Proper and Dallas Proper, from pre-opening through launch and beyond. This is a hands-on creative role: the right candidate is a working graphic designer with senior leadership experience, equally comfortable producing work themselves as they are setting creative strategy. This is not a purely directorial position. Fluency with AI creative tools is required.
Reporting to the Sr. Director of Brand & Creative, the Creative Director oversees all creative output across both properties and every department, including F&B, spa, retail, racquet, adventure, membership, partnerships, and sales. You’ll manage the relationship with the creative agency and Kelly Wearstler’s team, ensuring every touchpoint reflects a cohesive vision expressed distinctly across two properties with their own identities.
*While the role supports two property openings, it can be based remotely, with anticipated travel to Lake Tahoe Proper approximately once per month.
WHAT YOU’LL DO
Brand & Identity
- Lead naming and identity development for all venues and spaces across both properties, working with the creative agency and Kelly Wearstler’s team
- Establish and maintain brand standards and guidelines that hold across two distinct properties
- Ensure creative consistency across every guest-facing and investor-facing touchpoint
- Execute graphic design work directly; this role requires hands-on production alongside creative direction, with an ability to leverage AI tools to work efficiently
Pre-Opening & Investor Relations
- Develop co-branded merchandise, investor welcome packages, and prospect-facing materials for both properties
- Direct the Cal Neva 100 Summer 2026 program: 10+ investor and member events with custom invitations, collateral, signage, and post-event content
- Produce membership acquisition materials and ongoing communications through opening
Marketing & Content
- Run social media and email content programming across both properties, always-on across all channels
- Direct photography and video for all venues, lifestyle, spa, retail, racquet, and adventure programming
- Develop and maintain the full website presence for both properties through and beyond opening
Sales & Partnerships
- Create sales collateral for property, venue, membership, events, and group sales
- Develop pitch decks and co-branded materials for prospective and confirmed partners
- Support partnership activations with collateral, signage, photography, and recaps
Physical & Environmental
- Direct all construction-period fencing and hoarding signage for both properties
- Oversee creative direction for uniforms, merchandise, retail, spa packaging, and the in-room experience
- Guide the membership app creative from concept through full realization
Agency & Team Management
- Manage the day-to-day relationship with the creative agency and Kelly Wearstler’s team
- Ensure brand consistency, timely approvals, and smooth handoffs across all partners
WHAT WE’RE LOOKING FOR
- 8+ years of creative leadership experience at a hospitality, lifestyle, or luxury brand, ideally through a property or brand launch
- Proven ability to hold a brand vision at the highest level while managing execution across many concurrent workstreams
- Experience managing external creative agencies and high-profile design partners
- A strong graphic design portfolio demonstrating hands-on production ability; able to produce polished work independently, not just direct others
- Strong editorial sensibility across visual identity, print, digital, photography, video, and environmental design
- Fluency across hospitality brand touchpoints including F&B, membership, retail, events, and the guest experience
- Comfortable in a pre-opening environment: building systems, deciding with incomplete information, and moving fast without sacrificing quality
- Collaborative, low-ego style; this role succeeds through influence as much as authority
THE TIMELINE
This role spans the full arc of both properties:
- Now – Summer 2027: Lake Tahoe pre-opening execution; Dallas brand foundation begins in parallel
- December 2027: Lake Tahoe full opening, with all venues, programming, and creative systems at scale
- 2028: Dallas pre-opening ramp, applying lessons from Lake Tahoe to a distinct market and identity
- 2029: Dallas Proper full opening
Salary
- $150,000-175,000
Why Join Proper Hospitality
At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.
Everything we do is grounded in the belief that hospitality is more than a profession – it’s an opportunity to care for others and make lives better. Guided by the Pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).
We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.
Our Commitment: Building the Best Place to Work
Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.
At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together, for our guests and for one another.
Title: Creative Director – Lake Tahoe Proper & Dallas Proper
Company: Proper Hospitality
Location: United States
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