Overview
Creative and Digital Marketing Director Jobs in New Delhi, Delhi, India at JIMS Kalkaji
JIMS Group is entering its next phase of growth. We are looking for a senior digital leader who can own, scale, and optimize our entire digital admissions engine across multiple programs and campuses.
This is not a social media or coordination role.
This is a P&L-impacting, performance-driven leadership position with full accountability for outcomes.
What You Will Own
You will have end-to-end ownership of digital growth, including:
• Annual paid media budgets across Meta, Google, YouTube & emerging platforms
• Complete lead-to-enrolment funnel (CPL → CAC → Conversions → Revenue)
• Digital strategy for multiple programs & campuses
• In-house team + agency management (performance, content, creatives)
What Success Looks Like (12–18 Months)
• Reduce Cost-per-Lead by 30–40% without compromising quality
• Build a predictable, scalable admissions funnel
• Establish real-time dashboards for CAC, ROAS, LTV & lead quality
• Significantly improve lead-to-enrolment conversion rates
• Build and lead a high-performing in-house digital team
Key Responsibilities
• Define and execute the digital growth roadmap
• Personally oversee and optimize paid performance marketing
• Own funnel strategy: landing pages, creatives, attribution & CRM flows
• Work closely with admissions, leadership, and brand teams
• Hire, mentor, and lead a lean, high-output digital team
• Make data-driven decisions and not vanity metrics
Who You Are
You are a hands-on digital leader who has scaled performance at serious budget levels.
Must-Have Experience
• 5+ years in performance-driven digital marketing
• 3+ years in a leadership / head / director role
• Deep expertise in Meta Ads, Google Ads, funnel optimization & analytics
• Experience in education, EdTech, BFSI, real estate, or high-consideration sales
Who Should NOT Apply
This role is not for you if:
• You’ve only managed social media or brand campaigns
• You haven’t owned CAC, ROAS, or enrolment metrics
• You depend entirely on agencies for strategy
• You’re looking for a low-pressure or purely execution role
Authority & Autonomy
• Direct reporting to senior leadership
• Full ownership of digital decisions
Why This Role Matters
• Greenfield opportunity to build a best-in-class digital growth engine
• Visible impact on enrolments, revenue, and brand scale
• Long-term leadership role with room to grow beyond marketing
Application Note
Candidates who have scaled profitable funnels and thrive on ownership and accountability are encouraged to apply.
Title: Creative and Digital Marketing Director
Company: JIMS Kalkaji
Location: New Delhi, Delhi, India
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