Overview
Content Marketing Specialist Jobs in Colombo, Western Province, Sri Lanka at Jumpbooks.lk
Content Marketing Specialist
Company: Jumpbooks.lk (Jump Pvt. Ltd)
Employment Type: Full-time
Location: Nugegoda, Colombo — Hybrid
Working Hours: Monday to Friday, 9:00 a.m. to 5:00 p.m.
About Jumpbooks.lk
Jumpbooks.lk is one of Sri Lanka’s leading online bookstores, serving readers across the country through a fast-growing ecommerce platform.
We are looking for a talented and highly dependable Content Marketing Specialist who can take full ownership of our content, marketing calendar, and campaign execution.
This is not a role for someone who waits for daily instructions. We need a creative, organized, and proactive person who can understand the business, generate strong ideas, and execute them independently.
About the Role
This is a content-led marketing role split into:
- 70% Content creation and production
- 30% Marketing planning and campaign execution
You will independently plan and produce content for Instagram, Facebook, TikTok, YouTube Shorts, email campaigns, and the Jumpbooks.lk website. You will be responsible for developing concepts, writing scripts and copy, filming, editing, designing, scheduling, and publishing content.
You will also own the monthly marketing calendar and execute monthly book launches and major promotional campaigns.
Note: This role does not include managing Meta or Google Ads. However, you may be required to create video and graphic assets for paid advertising campaigns.
Key Responsibilities
1. Content Planning and Ownership
- Develop and maintain the complete monthly marketing and content calendar.
- Identify content opportunities based on new books, trends, customer interests, and business priorities.
- Plan campaigns without waiting for daily instructions.
- Present the overall monthly direction for approval and independently execute the approved plan.
- Ensure all social content, emails, banners, and campaign assets are delivered on time.
2. Video Content
- Develop video ideas, hooks, concepts, and scripts.
- Film books, products, people, warehouse activities, and other relevant content.
- Edit Reels, TikToks, YouTube Shorts, and promotional videos.
- Add voiceovers, subtitles, music, transitions, and on-screen text.
- Create alternate cuts and formats for advertising campaigns when required.
- Stay informed about BookTok, social media trends, and platform best practices.
3. Graphic Design
Create high-quality visual assets using Canva, including:
- Social media posts and carousels
- Website banners and landing-page graphics
- Email and Story graphics
- Promotional advertisements and printed marketing materials
- Campaign assets
4. Social Media Management
- Write captions, hooks, and calls to action.
- Schedule and publish content on Instagram, Facebook, TikTok, and YouTube Shorts.
- Maintain a consistent brand voice and visual standard.
- Ensure all published work is accurate, polished, and free from spelling or grammar errors.
- Review platform performance and apply learnings to future content.
- (Note: Customer comments and direct messages will be handled by the Customer Support team).
5. Email Marketing
- Plan and create approximately 4–6 promotional emails per month.
- Select suitable products, themes, and creative angles.
- Write email subject lines, copy, and calls to action.
- Design email graphics, then build, test, and schedule campaigns in Omnisend.
- Review basic email performance and recommend improvements.
- (Advanced email marketing experience is not required but is considered an advantage).
6. Campaign Execution
- Develop creative concepts for monthly book launches and major promotional campaigns.
- Produce all required social, website, and email assets.
- Write campaign copy and build/schedule promotional emails.
- Prepare website banners and landing-page assets.
- Coordinate SMS copy and brief/coordinate freelancers, influencers, or photographers where necessary.
- Ensure every campaign launches accurately and on time.
7. Performance Reporting
- Provide a brief weekly progress update.
- Prepare a monthly content and email performance report.
- Identify top-performing content and explain why it worked.
- Recommend new ideas and improvements for the following month.
Expected Monthly Output
The normal monthly output will include approximately:
- 12–16 Short-form videos
- 6–8 Static posts or carousels
- Stories on 3–5 days per week
- 4–6 Email campaigns
- 4–6 Website, email, or promotional graphics
- All assets required for monthly book launches and additional content during major campaigns.
(The content mix may change depending on campaign and business requirements).
What We Are Looking For
The right candidate will be:
- Highly creative and visually strong.
- An excellent written communicator in English.
- Strong in video creation and editing.
- Confident using Canva.
- Genuinely interested in books and reading culture.
- Highly attentive to spelling, grammar, and small details.
- Proactive, dependable, and comfortable taking independent ownership.
- Organized enough to manage multiple campaigns and deadlines.
Required Skills and Experience
- Demonstrated experience creating social media content.
- A strong portfolio containing original video, graphic design, and written work.
- Hands-on short-form video filming and editing experience.
- Strong Canva skills and English copywriting ability.
- Experience managing content calendars, scheduling, and publishing social content.
- Ability to work independently and take projects from idea to completion.
A degree, diploma, or professional qualification in marketing, communications, media, design, or a related area is preferred. Candidates with a strong portfolio and equivalent practical experience will also be considered.
Nice to Have
- Experience with Omnisend, Klaviyo, or Mailchimp.
- Experience with WooCommerce.
- Experience creating content for an ecommerce, publishing, or lifestyle brand.
- Experience coordinating influencers or freelancers.
- Photography skills or advanced Adobe design/editing skills.
Work Arrangement
- Schedule: Monday to Friday, 9:00 a.m. to 5:00 p.m.
- On-site: 3 days per week at the Jumpbooks.lk warehouse in Nugegoda.
- Remote: 2 days per week remote.
- Occasional shoots at other suitable locations may be required.
Why the warehouse? Warehouse attendance is an important part of the role. It allows you to remain close to the products, new shipments, operations, and instant content opportunities.
Why Join Jumpbooks.lk?
- Quarterly performance bonuses.
- Opportunities to grow and advance within a fast-growing company.
- Hybrid and remote-friendly working culture.
- Exposure to content, ecommerce, email marketing, and campaign execution.
- Opportunities to learn and take ownership of meaningful projects.
- Additional company holidays during April and December.
- EPF and ETF.
- Company-sponsored insurance after successful completion of probation.
- Employee discounts on books!
Title: Content Marketing Specialist
Company: Jumpbooks.lk
Location: Colombo, Western Province, Sri Lanka
Category:
