Overview
Content Creator & Social Media Executive Jobs in Jakarta, Indonesia at BOTANIKA BRANDS
Botanika Drinks is a fast-growing premium botanical soda brand combining European R&D expertise with local Indonesian production. Our products are designed for modern restaurants, cafés, hotels, bars, and lifestyle venues across Jakarta.
We are looking for a driven and creative individual to lead our content creation efforts and grow our social media presence. You will own the full content lifecycle — from ideation and shooting to editing, scheduling, and performance analysis — while bringing fresh ideas that resonate with our audience and strengthen our brand identity.
Content Creation
- Conceptualise, shoot, and edit high-quality content for social media platforms
- Incorporate current trends and platform best practices into all content formats
- Operate both phone and DSLR/mirrorless camera equipment to produce polished visuals
- Design graphics and supporting assets using Canva Pro and relevant tools
Content Planning & Strategy
- Own and lead the weekly content calendar — planning, scheduling, and execution
- Take full ownership of posting, scheduling optimisation, and platform management
- Analyse performance metrics and translate insights into creative improvements
- Contribute actively to content strategy discussions and campaign alignment
Social Media Management
- Engage with the community daily — responding to comments, DMs, and interactions
- Monitor platform trends and surface timely content opportunities
- Maintain consistency in brand tone, visual identity, and messaging across channels
On-Site & Creative Sessions
- Coordinate and lead creative sessions at the Jakarta office
- Collaborate with internal stakeholders to align content with campaign objectives
Copywriting & Communication
- Write engaging captions and copy primarily in Bahasa Indonesia
- Apply strong storytelling principles across all written content
- Produce some English-language content as required
Experience & Skills
- 1–2 years of solid, demonstrable experience in content creation and/or social media management
- Proficient with phone and DSLR/mirrorless camera shooting and editing
- Hands-on experience with Canva Pro and standard content editing tool
- Strong understanding of platform algorithms, content formats, and current trends
- Ability to analyse social media insights and derive actionable improvements
Personal Attributes
- Proactive and self-directed — comfortable working with minimal supervision
- Creative thinker who initiates ideas and leads content direction
- Strong communicator with excellent storytelling instincts
- Detail-oriented with a keen eye for visual quality and brand consistency
- Collaborative mindset with the ability to work across creative and campaign teams
Language
- Bahasa Indonesia: Fluent — required for primary copywriting and communication
- English: Conversational to proficient — preferred for some content and internal communication
Title: Content Creator & Social Media Executive
Company: BOTANIKA BRANDS
Location: Jakarta, Indonesia
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