Overview
Brand Strategy Lead/ Brand Director Jobs in Makati, National Capital Region, Philippines at Philippine Dragon Media Network (菲龙网 Fei Long Wang)
Job Title: Brand Strategy Lead / Brand Director
Key Responsibilities
Brand Strategy & Market Entry
- Lead development of brand positioning, messaging frameworks, campaign platforms, and go-to-market strategies for high-level clients
- Oversee market research, competitor analysis, audience profiling, perception audits, and cultural localization strategies
- Translate international or China-based brand directions into locally relevant Philippine strategies
- Diagnose complex business problems and convert them into clear strategic directions
- Lead full strategic deck development from insight to execution across all accounts
Integrated Marketing Planning
- Integrate brand strategy with execution across all marketing channels: events, PR, social media, OOH, digital, influencer, retail, dealer networks, and partnerships
- Design campaign systems and frameworks that guide creative, media, and production teams
- Oversee launch strategies for automotive, tech, gaming, FMCG, and lifestyle brands
- Ensure full brand consistency across all consumer touchpoints (offline and online)
Leadership & Client Ownership
- Lead senior-level client presentations (founders, CMOs, country GMs)
- Own multiple branding accounts and ensure strategic consistency across them
- Oversee all strategic outputs for quality and direction
- Lead SOW development, proposals, and scoping for new business
- Mentor and guide managers, executives, and junior team members
- Help build and scale the agencys branding capability as a service line
Qualifications
- 8+ years experience in brand strategy, branding, or agency-side planning
- Strong agency background (non-negotiable)
- Proven leadership across multiple branding accounts
- Deep expertise in:
- Brand positioning
- Messaging frameworks
- Brand architecture
- GTM strategy
- Campaign platform development
- Cultural localization strategy
Skill Requirement
- Strong executive presence and client-facing ability
- Ability to independently lead strategy without supervision
- Experience mentoring teams and managing delivery quality
Title: Brand Strategy Lead/ Brand Director
Company: Philippine Dragon Media Network (菲龙网 Fei Long Wang)
Location: Makati, National Capital Region, Philippines
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