Overview
Brand Officer Jobs in Port Louis, Mauritius at Innodis Group
Position Title: Brand Officer
Location: Innodis, Port Louis
Reporting to: Marketing Manager
We are seeking a strategic and creative Brand Officer to lead brand development efforts. You will establish brand strategy, ensure message consistency, oversee campaigns, and analyse performance to grow brand equity and customer engagement.
Main duties and responsibilities:
· Acting as the custodian of the brand, leveraging data-driven insights to uncover opportunities for growth while preserving the brand’s core strength and identity.
· Developing and executing comprehensive omnichannel marketing plans, including pricing strategies, promotional campaigns, and market activations, to achieve brand and commercial objectives.
· Collaborate with sales teams to engage, inspire, and galvanise the latter around the brand vision and ensure that targets are met.
· Oversee budgets, ROI analysis, and performance tracking
· Collaborate with internal teams and external partners
· Analyse consumer and competitors' behaviours and market trends
· Ensure timely sales and marketing reporting to management and suppliers.
Required Qualifications:
· Bachelor’s in Marketing, Business, or related; MBA preferred
· 3+ years of experience in brand management or marketing strategy
· Holder of a valid driving license
· Strong collaboration and communication skills, being able to inspire and drive internal & external stakeholders to achieve shared goals.
· Strong strategic and analytical skills, with a clear understanding of market dynamics, consumer behaviour, and competitive landscapes.
· Proactive and resourceful, with a willingness to roll up your sleeves and deliver results within tight timelines.
Title: Brand Officer
Company: Innodis Group
Location: Port Louis, Mauritius
Category:
