Overview
Brand & Menu Executive Jobs in London Area, United Kingdom at Coco di Mama
Brand & Menu Executive – Coco di Mama
Reports to: Marketing Manager
Location: Central London / Hybrid (3-4 days in Central London)
Salary: £30,000
Duration: 1-year fixed term contract
Benefits: 10% bonus, free staff meals allowance.
Please note when applying you will need to submit a cover letter alongside your CV. Details are listed at the end of the job description.
Company Summary
Coco di Mama is the UK’s most-loved Italian-to-Go brand on track to be a £65 million+ sales brand in the next year.
Coco di Mama started 15 years ago as a small London pasta store serving fast, fresh Italian food to busy city workers. Today, we’re the UK’s most-loved Italian food-to-go brand, operating across stores, delivery, catering, travel hubs and retail in 2,750 places around the UK.
We’re on a mission to give people an everyday upgrade — delicious Italian food, made fast, with big flavour and great value. Both craveable and healthy enough for everyday.
We’re a brand built on creativity, pace and ambition. Our menus evolve constantly, our campaigns move quickly, and our teams work closely across food, marketing and operations to bring ideas to life. Like many hospitality marketing roles, this is a highly varied position supporting campaigns, content, events and day-to-day brand execution across the business.
As we continue to grow, we’re looking for someone brilliant at the detail, hungry to learn, and excited to be part of building a modern food brand.
Our team values care Can Do, Collaborative, Driven by Impact and Empowered by Trust. If this is you, then read on. We have a strong belief in building a better business which informs our sustainability policies. Our focus areas are creating opportunities for our teams and our community, creating a menu which is healthier by design, and achieving Net Zero by 2040.
Role Summary
This is a hands-on, fast-paced role sitting across marketing and menu support. This role is perfect for you if:
- Nothing brings you joy like a great marketing campaign with killer content.
- You consider yourself a bit of a foodie.
- You’re creative and curious, always across the latest food and social media trends.
- You’re customer obsessed – you know what customers want before they do.
- You’re organised and have an eye for detail.
As the Brand and Menu Executive, you’ll be at the centre of making things happen: from creating customer communications to managing social content and organising food safaris and photoshoots.
No two weeks look the same — and that’s exactly how we like it.
Key Responsibilities
Marketing Support
- Execute Coco’s CRM plan and support with learning and optimisation
- Support with content planning and execution across channels (delivery, stores and retail).
- Support website content, creating and managing pages as needed.
- Capture trends, ideas and inspiration to feed into marketing and menu
Social Media
- Create engaging content for our social media channels – mainly Instagram & TikTok.
- Support the creation and execution of the social media calendar.
- Stay on top of food and social media trends and competitors.
- Respond to comments and interact with relevant posts.
Menu & Product Support – supporting the Food & Drink Development Manager
- Manage the development kitchen sample library, coordinate samples directly with suppliers ahead of food shows.
- Assist with simple food prep for food shows.
- Support with photoshoot sample organization and assist the food stylist on-the-day.
- Organise 3x annual food safaris (research, bookings, itineraries, learnings).
- Feed into the menu briefs with food trend summary's from social (Tik Tok & Instagram) & trend reports.
- Support the creation of training cards for new dishes.
General Support
- Keep projects organised, on track and delivered to a high standard
- Jump in wherever needed — this is a true “roll your sleeves up” role
What We’re Looking For (Values > Experience)
We care much more about how you think and show up than what’s on your CV.
You might be right for this role if you are:
- Creative: you love coming up with new ideas and seeing them come to life
- Organised: you love lists, systems and getting the detail right
- A fast learner: you pick things up quickly and aren’t afraid to ask questions
- Genuinely passionate about food: you notice menus, trends and ingredients
- Social media savvy: you understand what good content looks like, you’re a natural with what content our customers will engage with
- Proactive & hands-on: you don’t wait to be told what to do
- Ambitious: you want to grow your career in brand, marketing or food
- Calm under pressure: able to juggle multiple projects at once
Degree-level qualification required
Experience in hospitality, marketing or food is a bonus — but not essential.
Why Join Coco
- Work at the heart of a fast-growing, multi-channel food brand
- Get exposure to brand marketing and menu development (rare combination)
- Be part of a creative, energetic and collaborative team
- Learn quickly, take ownership early, and grow your career fast
- Eat a lot of very good food
Package
- Salary: £30,000
- 1-year fixed term contract
- 10% bonus (half on company performance, half on personal objectives)
- Pension scheme
- 25 days holiday + bank holidays
- Free coffee and food at Coco di Mama
- 50% Discounts across Azzurri Group brands – Zizzi, Ask, Daves Hot Chicken, Boojum
- Opportunity to grow & develop with a fun, supportive, and ambitious team – we have a 70% internal promotion rate.
How to Apply
Send us your CV along with a cover letter which includes.
- Why do you want to work for Coco di Mama?
- What makes you the right candidate for this role?
- What are 3 trends in food or social media most relevant to Coco di Mama?
Title: Brand & Menu Executive
Company: Coco di Mama
Location: London Area, United Kingdom
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