Overview
Head of Marketing Communications Jobs in Baghdad, Baghdad Governorate, Iraq at mamame
Company Description
mamame is an innovative online platform built to simplify motherhood by offering mothers access to trusted resources, products, and services tailored to their needs. We are building a trusted, high-impact brand for mothers and families, As mamame is a motherhood-focused platform serving mothers and families, we especially encourage experienced female marketing and communications leaders to apply.
Role: Head of Marketing Communications
📍 Location: Baghdad – Al-Jamiaa District
🕒 Job Type: Full-time – On-site
Level: Senior / Department Head
About the Role
mamame is looking for a senior Head of Marketing & Communications to lead our brand, growth, content, awareness, and public voice.
The Head of Marketing & Communications will own mamame’s marketing strategy across brand positioning, campaigns, content, social media, performance marketing, influencer strategy, partnerships, PR, and external communications.
This is a senior leadership role for someone who can combine strategic thinking, strong storytelling, commercial awareness, and team leadership.
You will lead a marketing team that includes:
- Performance Marketer
- Content & Social Lead
- Creative Designer
- Partnerships / Affiliates Associate
Key Responsibilities
- Own mamame’s brand positioning, messaging, tone of voice, and communication direction
- Translate business and growth plans into campaigns, content, storytelling, and marketing initiatives
- Lead brand awareness, traffic generation, content strategy, and social media growth
- Manage the marketing and communications calendar across launches, campaigns, seasons, and key brand moments
- Guide content production across social media, paid ads, partnerships, PR, and brand campaigns
- Lead influencer, affiliate, partnership, and collaboration strategy
- Oversee PR, media relations, public announcements, and brand reputation
- Ensure brand consistency across all customer touchpoints
- Work closely with Growth, Commercial, Product, Operations, and Data/BI teams
- Review marketing performance and make data-informed decisions
- Set clear KPIs for the marketing team and ensure strong execution quality
What We’re Looking For
We are especially interested in experienced female marketing and communications leaders who understand consumer brands, storytelling, community trust, and digital growth.
The ideal candidate has:
- 8–12+ years of experience in marketing, brand, communications, PR, content, growth, or digital marketing
- Proven experience leading a multi-functional marketing team
- Strong experience in consumer brands, e-commerce, retail, FMCG, lifestyle, wellness, parenting, beauty, or digital platforms
- Strong understanding of brand positioning, content strategy, social media, performance marketing, partnerships, and PR
- Experience leading campaigns that drive awareness, engagement, traffic, and business growth
- Excellent storytelling, copy direction, messaging, and communication skills
- Strong creative judgment and ability to guide designers, content teams, and creators
- Experience working with influencers, affiliates, partners, media, or community-led campaigns
- Strong analytical mindset and ability to review KPIs such as traffic, engagement, follower growth, reach, ROAS, CAC, influencer ROI, and brand awareness
- Strong leadership, planning, stakeholder management, and communication skills
- Understanding of the Iraqi market and regional consumer behavior is a strong plus
- Arabic and English communication skills are preferred
Key KPIs
This role will be measured on:
- Traffic growth
- Engagement rate
- Follower growth
- Content reach
- Influencer and partnership ROI
- Brand awareness
- PR and communication impact
- Campaign performance
- Team execution quality
Who This Role Is For
This role is for a senior leader who can think like a brand builder, act like a growth marketer, and communicate like a trusted voice for mothers.
We are looking for someone ambitious, structured, creative, commercially minded, data-informed, and ready to help build one of the most trusted motherhood platforms in Iraq and the region.
How to Apply
Interested candidates can send their CV to:
Subject line: Head of Marketing & Communications Application
Title: Head of Marketing Communications
Company: mamame
Location: Baghdad, Baghdad Governorate, Iraq
Category:
