Overview
Brand Manager(Apparel) – Mumbai Jobs in Mumbai Metropolitan Region at One Story
Key Responsibilities
- Brand Strategy & Management
- Develop and execute brand strategies to enhance brand visibility and positioning.
- Ensure brand consistency across all digital and marketing channels.
- Work closely with internal teams to align brand messaging with business goals.
- Content Creation (In-house)
- Lead the development of high-quality brand content across platforms.
- Plan and execute engaging content aligned with brand voice and audience interests.
- Collaborate with design and marketing teams to produce creative assets.
- Collaborations & Partnerships
- Identify and manage strategic brand collaborations.
- Build partnerships with relevant brands, creators, and organizations to expand reach.
- Plan co-branded campaigns and cross-promotional opportunities.
- Influencer Management
- Identify and onboard relevant influencers and content creators.
- Manage influencer relationships, campaign planning, and execution.
- Track performance and ROI of influencer campaigns.
- Long-form Video Content / Series
- Conceptualize and manage long-form video content initiatives such as:
- Brand Campaigns
- “Life in a Startup” (Behind-the-scenes storytelling)
- Coordinate with production teams for scripting, shooting, and editing.
- Social Media Campaigns
- Plan and execute innovative social media campaigns to drive engagement and brand awareness.
- Monitor social media trends and integrate them into marketing strategies.
- Analyze campaign performance and optimize strategies accordingly.
Key Skills Required
- Strong brand storytelling and creative thinking
- Experience in digital marketing and social media strategy
- Influencer marketing and collaboration management
- Content strategy and campaign planning
- Excellent communication and stakeholder management
- Ability to work in a fast-paced startup environment
Preferred Qualifications
- Bachelor’s or Master’s degree in Marketing, Communications, or related field
- Experience working with startups, D2C brands, or digital-first companies
- Strong understanding of content platforms like Instagram, YouTube, and LinkedIn
Skills: campaigns,visual merchandising,social media,beauty industry,influencer,management,brand positioning,long-form,teams
Title: Brand Manager(Apparel) – Mumbai
Company: One Story
Location: Mumbai Metropolitan Region
Category:
