Overview
Brand Manager Jobs in Los Angeles Metropolitan Area at ForceBrands
*THIS IS NOT A POSITION WITH FORCE BRANDS!*
Job Description:
Our client is seeking an execution-heavy Brand Manager who blends strong foundational brand marketing with bold, unconventional approaches to take ownership of a portfolio of early-stage, functional health and wellness products. As an emerging leader in a growing category, this role requires a strategic thinker who thrives in an entrepreneurial environment.
This person will help shape brand identity, develop breakthrough marketing campaigns, and drive adoption and brand affinity with early adopters and trend-forward consumers. If you’re energized by building a brand, influencing culture, and driving growth in a fast-moving space, this role offers a unique opportunity to make an impact. This is a hybrid role which requires this person to be onsite 4 days/week in Los Angeles, CA (Vernon).
Key Responsibilities:
- Develop, execute, and optimize brand strategies to drive awareness, affinity, and consumer loyalty
- Support development of brand positioning and messaging frameworks to ensure differentiation and strong storytelling
- Partner with Creative teams to develop impactful campaigns and ensure consistent execution across all touchpoints
- Support innovation through go-to-market planning for new product launches
- Leverage market research and consumer insights to identify growth opportunities
- Collaborate cross-functionally with Marketing, Sales, Creative, Finance, and Operations to drive business results
- Track and analyze performance metrics, report insights to leadership, and recommend optimizations
- Identify process improvements and implement best practices where needed
Experience:
- 3+ years in brand management or marketing within CPG (food & beverage or health and wellness experience preferred)
- Hands-on experience in the yogurt or adjacent category, combined with premium brand management experience
- Prior experience managing a premium, highly nutritious consumer brand strongly preferred
- Experience with premium-priced products in competitive categories, including understanding of thin margins and high cost-of-goods dynamics
- Familiarity with products that have a short shelf life or require close coordination across supply chain, marketing, and retail partners
Title: Brand Manager
Company: ForceBrands
Location: Los Angeles Metropolitan Area
Category:
