Overview
Brand Executive Jobs in Kolkata, West Bengal, India at Emami Ltd
We are hiring!
Position: Brand Executive – Marketing, Consumer Care Division (CCD)
Location: Kolkata
Industry: FMCG
Job Summary:
We are seeking a creative, analytical, and results-driven Brand Executive to develop and execute impactful brand strategies that enhance brand awareness, drive customer engagement, and increase market share. The ideal candidate will have a strong understanding of branding principles, excellent communication skills, and the ability to work strategically in a fast-paced environment.
Key Responsibilities:
Brand Strategy & Execution
- Assist the Brand Manager in developing and implementing comprehensive brand strategies and marketing campaigns to align with business objectives and resonate with the target audience.
- Support ATL and BTL campaigns to drive brand visibility, engagement, and growth.
- Coordinate with internal and external teams to ensure smooth execution of marketing initiatives.
Market Research & Insights
- Conduct market research to analyze consumer preferences, competitor activities, and category trends.
- Compile insights and prepare analytical reports to support brand positioning and marketing plans.
Creative & Agency Coordination
- Collaborate with creative and media agencies for campaign execution, packaging design, and promotional content.
- Ensure all communication materials maintain brand consistency and visual identity.
- Liaise with media partners to execute marketing campaigns across various channels, including digital, social media, and traditional platforms.
Brand Activation & Promotions
- Support the execution of consumer activations, events, trade shows, and influencer marketing initiatives.
- Manage vendor relationships for on-ground branding, POS materials, and promotional merchandise.
- Track and report campaign performance and ROI to the Brand Manager.
- Collaborate with the design team to create engaging content and manage promotional activities and events to enhance brand visibility.
Product Development & Launch Support
- Assist in new product development (NPD) activities including concept evaluation, packaging design, and launch execution.
- Coordinate with Sales, R&D, and Supply Chain teams to ensure timely product rollouts.
Budget & Reporting
- Support in preparing and managing brand budgets in coordination with the Brand Manager.
- Maintain trackers for marketing spends, campaign timelines, and deliverables.
Brand Consistency
- Ensure brand consistency and messaging are maintained across all marketing materials, promotional activities, and brand touchpoints.
Continuous Learning & Collaboration
- Stay updated on industry trends, consumer behavior, and marketing innovations.
- Contribute to knowledge sharing, team discussions, and capability enhancement initiatives.
What we are looking for
- MBA/PGDM or equivalent qualification in Marketing, Sales, or Business Management.
- 2–4 years of experience in brand marketing, preferably within FMCG or consumer goods.
- Hands-on experience in campaign coordination, agency management, and marketing operations.
- Strong analytical, creative thinking, and communication skills.
- Proficiency in MS Excel and PowerPoint; familiarity with digital marketing tools is a plus.
Title: Brand Executive
Company: Emami Ltd
Location: Kolkata, West Bengal, India
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