Overview
Brand Director Jobs in Sydney, New South Wales, Australia at Who in the Zoo Recruitment
Brand Director | Sydney (5 days on-site) | Global Womenswear | Up to $200k+super (depending on experience)
A globally recognised womenswear brand is seeking a Brand Director to lead the next phase of its international brand growth strategy. Operating within a founder-led, fast-paced ecommerce environment, this opportunity sits at the intersection of brand storytelling, commercial performance and cultural relevance.
THE ROLE
Reporting into senior leadership, the Brand Director will own the overarching global brand and go-to-market strategy, ensuring all campaigns, launches and brand moments are aligned across Product, Ecommerce, Creative and Marketing teams.
This role will sit at the centre of the brand’s global growth strategy, acting as the bridge between creative storytelling and commercial performance. The successful candidate will lead the direction of social, PR, influencer, partnerships and experiential activity while continuing to evolve the brand’s cultural relevance across international markets.
KEY RESPONSIBILITIES
• Lead the global brand and GTM strategy across seasonal launches, campaigns and product drops
• Oversee influencer, ambassador, PR and partnerships strategy across key international markets
• Build and evolve a highly engaged community and ambassador ecosystem to drive brand advocacy and organic reach
• Lead organic social direction across TikTok, Instagram and emerging platforms
• Develop and execute large-scale experiential activations including pop-ups, VIP events and cultural partnerships
• Ensure strong brand governance and consistency across all creative, social and campaign output
• Collaborate cross-functionally with Product, Creative, Ecommerce and Marketing teams to align brand and commercial objectives
• Identify culturally relevant opportunities, trends and emerging consumer behaviours to keep the brand at the forefront of the market
• Analyse campaign performance, social engagement and customer insights to inform future brand strategy
WHAT WE’RE LOOKING FOR
• Extensive experience within Brand, Partnerships, Influencer or Integrated Marketing leadership roles
• Strong background within fashion, lifestyle or digitally-native consumer brands
• Proven success leading integrated global campaigns within fast-paced ecommerce businesses
• Experience building community-led marketing strategies and ambassador programs
• Strong understanding of social-first customer acquisition and brand growth
• Ability to balance creative vision with commercial outcomes and data-driven decision making
• Experience managing cross-functional teams and collaborating with senior stakeholders
• Someone who thrives in founder-led, entrepreneurial environments and enjoys working at pace
• Deep understanding of Gen Z consumer behaviour, fashion culture and emerging social trends
WHY THIS ROLE
This is a rare opportunity to shape the future direction of a globally recognised womenswear brand and lead high-impact brand initiatives across some of the industry’s most influential consumer touchpoints. The role offers the chance to work within an ambitious, founder-led business that continues to experience strong international growth and invest heavily into brand, product and customer experience.
Title: Brand Director
Company: Who in the Zoo Recruitment
Location: Sydney, New South Wales, Australia
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