Overview
Brand Coordinator Jobs in Atlanta, GA at Astral Health & Beauty
Brand Coordinator – PÜR Minerals
Location: Atlanta, GA (Hybrid)
Reports To: Senior Brand Director
About PÜR
PÜR is a high-performance beauty brand that simplifies routines through multitasking products designed for real life. Trusted by makeup artists and everyday consumers alike, PÜR combines skincare benefits with complexion expertise to deliver effortless, reliable results.
As part of Astral Brands, PÜR is sold through leading retail, ecommerce, professional, and international partners, including Amazon, Ulta Beauty, Macy's, and specialty retailers worldwide.
Position Summary
The Brand Coordinator will play a critical role in supporting the execution of PÜR's brand strategy across innovation, product launches, retail, ecommerce, social media, community engagement, and consumer experience.
This highly cross-functional role serves as a key partner to the Brand, Sales, Ecommerce, Creative, Operations, and Product Development teams, helping bring products to market, support retailer initiatives, manage brand programs, and ensure a consistent consumer experience across all touchpoints.
The ideal candidate is highly organized, analytical, proactive, comfortable creating content, and excited to learn every aspect of building and growing a beauty brand. This role is ideal for someone interested in developing a future career in Brand Management, Sales or Brand Marketing.
Key Responsibilities
Innovation & Go-to-Market Execution
- Support the development and execution of new product launches from concept through commercialization.
- Coordinate launch timelines, deliverables, and cross-functional communication across marketing, creative, sales, operations, and product development teams.
- Assist in the creation of launch materials, retailer presentations, product briefs, sales sheets, and training resources.
- Track launch milestones and ensure projects remain on schedule.
- Support competitive research, trend analysis, and innovation projects.
Brand Marketing & Project Management
- Support seasonal campaigns, promotional programs, and brand initiatives.
- Assist in the development of marketing recaps, business updates, and performance reports.
- Maintain marketing calendars, project timelines, and organizational systems.
- Coordinate creative asset requests and approvals.
- Ensure consistency of brand messaging across channels and partners.
Ecommerce, Retail & International Support
- Serve as a key support partner across PÜR's Amazon, retail, QVC, and international businesses, helping drive execution across multiple channels.
- Support the day-to-day management of Amazon initiatives, including promotional execution, content updates, review monitoring, competitive tracking, and business reporting.
- Coordinate product page content, imagery, copy, and merchandising assets across Amazon and key retail partners to ensure a best-in-class consumer experience.
- Assist with retailer-specific programs, new product launches, promotional events, assortment updates, and digital merchandising opportunities.
- Partner closely with Sales, Ecommerce, Creative, and Operations teams to ensure products, content, and marketing assets are delivered accurately and on time.
- Assist in monitoring sales performance, consumer feedback, ratings, and reviews to identify trends, opportunities, and areas for improvement.
- Support PÜR's international distributor network by coordinating marketing assets, training materials, product information, launch support, and business updates.
- Help maintain strong communication with global partners to ensure consistent brand representation and successful execution across markets.
- Develop reporting and business recaps that provide insights into channel performance and support future growth opportunities.
Social Media, Content & Community
- Assist in managing PÜR's social media content calendar and community engagement efforts.
- Support content creation across Instagram, TikTok, Amazon, retailer platforms, and emerging channels.
- Film and edit short-form content including tutorials, product demonstrations, trend-based content, event coverage, and behind-the-scenes moments.
- Serve as needed on-camera representative for the brand.
- Monitor consumer conversations, comments, direct messages, and community feedback.
- Support influencer gifting, creator partnerships, and content tracking initiatives.
Consumer Experience & Reviews
- Monitor product reviews across retail and ecommerce platforms.
- Identify consumer insights, trends, and recurring feedback to share with internal teams.
- Support review-generation programs and consumer advocacy initiatives.
- Help ensure a positive consumer experience across all digital touchpoints.
Events & Brand Experiences
- Coordinate logistics for trade shows, retailer events, influencer activations, and brand experiences.
- Manage product samples, shipping, and event materials.
- Support event planning and onsite execution as needed.
- Represent the brand professionally at industry and consumer-facing events.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, Merchandising, or a related field.
- 1–3 years of experience in beauty, consumer products, ecommerce, retail marketing, sales support, influencer marketing, or related fields.
- Strong organizational and project management skills.
- Highly detail-oriented with the ability to manage multiple projects simultaneously.
- Comfortable analyzing sales data and business performance metrics.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Excel, PowerPoint, Google Workspace, and project management tools.
- Comfortable creating, filming, and editing short-form social content.
- Confident appearing on camera and representing the brand across social and digital channels.
- Experience with Amazon, Shopify, TikTok, Instagram, CapCut, Canva, or influencer platforms is a plus.
- Passion for beauty, skincare, consumer trends, and brand building.
What Success Looks Like
- Successfully supports major product launches and go-to-market initiatives.
- Delivers accurate and actionable business reporting and analysis.
- Serves as a reliable cross-functional partner across Brand, Sales, Ecommerce, and Operations.
- Helps improve execution across Amazon, retail, and digital channels.
- Contributes meaningful consumer insights through community engagement and review monitoring.
- Creates engaging content that strengthens the brand's connection with consumers.
- Consistently drives projects from concept through execution with excellence.
Why Join PÜR?
This role offers exposure to every aspect of building a beauty brand—from innovation and product development to retailer partnerships, social media, consumer engagement, and sales strategy. You'll work closely with senior leadership, gain hands-on experience across the business, and develop the skills needed to grow into future leadership opportunities within brand management, ecommerce, sales, or general management.
Title: Brand Coordinator
Company: Astral Health & Beauty
Location: Atlanta, GA
Category:
