Overview
Brand and Creative Lead Jobs in Singapore at Mamame Whole Foods
Singapore | Full-Time | Reporting to CEO
About Mamame
Mamame is a fast-growing snack company redefining healthy snacking through fermentation.
Founded by mother-daughter team Alvina and Liz Kang, Mamame creates the world’s first chips made from black-eyed pea tempeh. Our products are distributed across the United States, United Kingdom, Korea, Singapore and beyond, with fast-growing partnerships with leading retailers globally.
As we enter our next stage of growth, we are looking for a strategic and creative brand leader to help shape Mamame into a globally recognized consumer brand.
The Role
We are seeking a highly driven and culturally attuned Brand & Creative Lead to lead Mamame’s global brand and marketing efforts.
This role sits at the intersection of brand strategy, creative direction, community building, partnerships, and growth. You will work directly with the leadership team to define how Mamame shows up across every consumer touchpoint — from social media and PR to retail launches and creator collaborations.
The ideal candidate combines strong creative instincts with commercial thinking and is excited by the opportunity to build an emerging global brand from Southeast Asia.
Key Responsibilities
Brand Strategy & Positioning
- Lead the development and evolution of Mamame’s global brand strategy
- Refine messaging, tone of voice, and brand identity across markets
- Ensure consistency across digital, retail, packaging, and communications
- Translate business priorities into compelling consumer-facing campaigns
Content & Social Media
- Develop and oversee Mamame’s global content strategy
- Lead social media planning and execution across key platforms
- Direct creative production including photo, video, and campaign shoots
- Build scalable systems for content creation, testing, and performance analysis
Community & Partnerships
- Grow and engage Mamame’s consumer community
- Build creator, ambassador, and influencer partnerships
- Support founder-led storytelling and thought leadership initiatives
- Identify culturally relevant collaborations and partnership opportunities
PR & Launches
- Lead earned media and PR initiatives across key markets
- Support major retail launches and product campaigns
- Build relationships with media, agencies, and brand partners
- Coordinate launch strategies with sales and commercial teams
Growth & Performance
- Track and analyze key brand and growth metrics
- Support customer acquisition and retention initiatives
- Use data and insights to optimize campaign performance
- Contribute to overall go-to-market and growth strategy
Growth Marketing & Paid Media
- Lead Mamame’s consumer growth initiatives across paid and owned channels
- Manage and optimize paid media campaigns across Meta, TikTok, Google, and emerging platforms
- Partner with agencies and creators to develop high-performing performance creative
- Support customer acquisition, retention, and conversion strategies across e-commerce and retail campaigns
- Track and analyze campaign performance, CAC, ROAS, engagement, and conversion metrics
- Develop testing frameworks for creative, messaging, audiences, and landing pages
- Oversee CRM and lifecycle marketing initiatives including email and SMS
Team & Vendor Management
- Manage external agencies, freelancers, and creative partners
- Help build Mamame’s future internal marketing and creative team
Who You Are
- 6–12+ years of experience across brand marketing, consumer growth, or category strategy
- Experience within FMCG, food & beverage, or consumer packaged goods strongly preferred
- Ideally combines experience from established consumer companies with exposure to high-growth or entrepreneurial environments
- Understands both the strategic rigor of large organizations and the agility required within startups
- Strong commercial understanding of retail, distribution, and consumer behavior
- Excellent creative judgment and storytelling instincts
- Comfortable operating hands-on in a lean, fast-moving environment
Preferred
- Experience in food, beverage, wellness, or consumer packaged goods
- Experience managing creator or influencer campaigns
- International or multi-market experience
- Experience scaling brands through rapid growth phases
What We’re Looking For
We are looking for someone who is:
- Entrepreneurial and resourceful
- Strategically minded but execution-oriented
- Deeply passionate about consumer brands and storytelling
- Comfortable operating in a fast-moving startup environment
- Excited to help build a globally recognized brand from the ground up
Compensation
Competitive salary, performance incentives, and equity participation available based on experience.
Title: Brand and Creative Lead
Company: Mamame Whole Foods
Location: Singapore
Category:
