Overview
Associate Brand Manager, GTM Jobs in Encinitas, CA at Sun Bum
Us:
In 2010 we started making products to protect our friends and families from the sun. Since then, we’ve grown a bit, but we haven’t changed. Our Cocoa Beach office is an old Florida beach house off A1A. Our Moonlight Beach office is in the groovy little town of Encinitas, California, just a block away from the sand. And like any good beach day, everyone’s welcomed to the bonfire. We care about our people and making more meaningful connections outside. We make products the way we like them, and we hope you like them too.
Summary:
The Associate Brand Manager will support overall brand and campaign growth by helping execute integrated marketing campaigns, analyzing performance, and turning insights into actionable recommendations. This role works closely with the Go-to-Market Brand Manager and Senior Brand Manager to execute reporting, support PR & Influencer needs, and launch best-in-class campaigns that fuel consumer engagement.
This is an analytical role ideal for someone looking to deepen their experience across go‑to‑market strategy, brand campaigns, and cross‑functional marketing.
Essential Duties:
The Associate Brand Manager supports brand planning and go‑to‑market execution across multiple pillars. This role is responsible for performance tracking, campaign reporting, data synthesis, and coordination across Marketing, Creative, PR, Shopper, Sales, and NPD teams.
The Associate Brand Manager helps ensure campaigns and initiatives are informed by performance learnings, competitive context, and consumer insights, while making sure projects and deliverable are executed with excellence and in a timely manner.
Responsibilities:
Brand & Business Performance
- Support day‑to‑day tracking of business performance across assigned categories and pillars, including sales, share, distribution, pricing, and brand health
- Monitor competitive trends and surface key risks and opportunities
Brand Planning & Campaign Go‑To‑Market
- Support integrated campaign execution across brand, creative, and media workstreams
- Assist with campaign brief development by providing background insights, performance learnings, and data inputs
- Support campaign KPI tracking, post‑launch recaps, and performance evaluations by synthesizing campaign learnings & contributing to optimization recommendations
Communications (PR, Influencer, Events)
- Support execution of brand and campaign communications initiatives, including coordinating with PR partners on operational needs and assisting with influencer execution support and reporting
- Maintain an organized influencer database, ensuring contact details, campaign history, and content deliverables are accurately recorded
Commercialization & Shopper Marketing Support
- Help with providing brand messaging support across retail and e‑commerce environments
- Assist with brand inputs for line reviews
Innovation Support
- Assist with innovation handoffs and evaluation of Year 1 and Year 2 innovation performance
- Help track competitive innovation and contribute to post‑launch recommendations
International Support
- Support adaptation of core brand campaigns for key international markets
- Assist with development of international campaign materials
- Help synthesize market feedback and best practices
Budget Support
- Support Brand Manager & Senior Brand Manager in regularly communicating and reconciling spend with Executive Director of Brand Marketing
Brand Advocate
- Act as a champion for the brand, regularly presenting brand performance across internal and external audiences.
Required Skills:
- 2–3+ years of relevant experience in brand marketing, marketing analytics, or consumer marketing
- Strong analytical acumen, with robust knowledge and track record of translating Nielsen, Circana (IRI), retailer POS, or similar data sources into actionable insights and plans
- Creative thinker with the ability to track trends and develop or seek out innovative ideas
- Strong communication skills and collaborative mindset
- Highly organized with strong project management and executional skills
- A Bachelor of Science/Arts degree.
- Proficiency with Microsoft Suite, especially Excel, Power Point, and Word
Preferred Skills:
- Experience working with cross‑functional partners including Creative, Digital, Sales, PR, and NPD
- Familiarly with influencer platforms/tools (i.e., CreatorIQ, Aspire, Awin, etc.), evaluating influencer social metrics, FTC guidelines and best practices for key social platforms (i.e., TikTok, Instagram, YouTube, etc.)
- Deep understanding of current trends, cultural movements and the ever-evolving pop culture and influencer landscapes.
- Familiarity with Power BI and/or Trend Forescasting tools
- Experience with project management tools such as Asana
Job Requirements:
- Full Time
- Up to 25% overnight travel
- $76,000-$99,750 is the salary range for this position. It represents a portion of the overall package, and includes flexibility based on the candidate's qualifications.
Other duties, responsibilities and activities may change or be assigned
at any time with or without notice as assigned by the Manager. The job description
does not constitute a contract of employment and the position remains at-will.
Disclaimer: Please note, if you are selected to have a chat with us, you will receive an email from a @sunbum.com domain. Anyone else is an imposter. Lame. Be aware of phishing emails/text messages. Sun Bum will never text or WhatsApp you about your candidacy or ask for personal, confidential information beyond what’s typically required for a job application. Double lame.
Title: Associate Brand Manager, GTM
Company: Sun Bum
Location: Encinitas, CA
Category:
