Overview
Affiliate – Ad Boosting Jobs in Manila, National Capital Region, Philippines at Shopee
Job Description
- Set up and manage ads to boost top-performing KOL and creator content across Meta platforms (Facebook and Instagram).
- Monitor and optimize campaign performance daily, focusing on traffic, click-through rates (CTR), cost-per-click (CPC), and return on ad spend (ROAS).
- Collaborate with the Creator and KOL Management team to identify which content pieces to boost based on performance signals.
- Develop and implement ad spend optimization principles and boosting frameworks.
- Conduct A/B tests to improve audience targeting, creative effectiveness, and delivery results.
- Analyze campaign performance reports and provide actionable insights and recommendations to the broader team.
- Stay updated on Meta platform best practices, ad formats, and algorithm changes to continuously improve campaign outcomes.
Requirements
- 2–4 years of experience in digital advertising or media buying, preferably with Meta Ads Manager.
- Strong understanding of performance marketing metrics (CPC, CTR, ROAS, conversion tracking).
- Experience in boosting influencer or KOL content is a strong advantage.
- Solid data analysis skills; proficiency in Meta Ads reporting tools and Excel/Google Sheets. Knowledge and Skills
- Proactive, detail-oriented, and able to work independently in a fast-paced environment.
- Passionate about creators, social media trends, and digital innovation
Title: Affiliate – Ad Boosting
Company: Shopee
Location: Manila, National Capital Region, Philippines
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