Overview
YouTube Channel Growth Lead; Editorial & SEO Jobs in Glasgow, UK at STV Group plc
Position: YouTube Channel Growth Lead (Editorial & SEO)
Salary range: £27k – £35k (depending on relevant skills, knowledge and experience)
ABOUT US
STV’s exciting vision is to become Scotland’s leading platform for audiences and advertisers and a global content powerhouse. On-air, STV reaches more than two in three Scottish adults every month through its TV channel – the largest commercial channel in Scotland – and streaming service, STV Player, which is also available across the rest of the 2025, STV expanded its audience even further by introducing an audio division, with STV Radio – a major new Scotland-focused commercial radio station – which launched in early 2026.
From bases across the UK, STV’s content production arm, STV Studios, creates world-class entertainment for UK and international networks and streamers, including Apple TV+ drama Criminal Record, global phenomenon LEGO Masters andBBC police drama Blue Lights.
THE ROLE
We currently have an exciting opportunity for experienced You Tube Channel Managers (x2) to help grow and manage a portfolio of existing and newly launched You Tube channels aligned to STV’s content strategy.
The role is responsible for maximising audience reach and engagement and revenue opportunities generated by STV’s content on You Tube.
The successful candidate will demonstrate strong editorial judgement coupled with proven experience in data-led optimisation, ensuring video content consistently performs at its highest potential.
You will work closely with producers, editors, and digital teams across STV, STV Radio and STV Studios to package content effectively, grow audiences, and build engaged communities around channels.
KEY RESPONSIBILITIES
· Manage day-to-day operations across multiple You Tube channels.
· Upload, schedule, and publish content across STV’s You Tube portfolio of channels.
· Maintain high editorial standards and ensure brand consistency.
· Source content in line with channels strategy and in consideration of rights availability.
· Edit You Tube videos and clips to maximise retention and performance.
· Create and optimise titles, descriptions, thumbnails, end screens, and playlists.
· Apply best practice packaging strategies to improve click-through rates and watch time.
You Tube Growth & SEO
· Implement You Tube SEO best practices to drive discoverability and audience growth.
· Conduct keyword research and optimise metadata for search and recommendation performance.
· Support channel growth through strategic publishing and content planning.
· Analyse channel and video performance using You Tube Studio and analytics tools, take appropriate
· Identify trends, insights, and opportunities for optimisation, see through to their execution and
· Contribute learnings to ongoing channel strategy and editorial planning.
Community Management
· Monitor comments and audience engagement, address as required.
· Foster positive fan interaction and build engaged communities around STV content.
· Identify audience trends and feedback to inform content development.
SKILLS AND EXPERIENCE
· Proven experience managing You Tube channels for brands, publishers, or broadcasters.
· Demonstrable advanced editing skills on leading video editing software systems and basic motion
· Solid understanding of You Tube Studio and channel analytics.
· Knowledge of You Tube SEO and audience growth strategies.
· Experience packaging content for You Tube (thumbnails, titles, optimisation).
· Strong attention to detail and editorial judgement.
· Content and knowledge of rights management workflows.
· Experience working with archive or broadcast content.
· Familiarity with social video trends and digital-first storytelling.
Personal Attributes
· Highly organised and ability to manage multiple channels and deadlines.
· Curious and data-driven, with a strong interest in audience behaviour.
· Collaborative, able to work across editorial, production, and commercial teams.
· Confident in communicating findings and results, positive or not, to inform decision making.
· Passionate about digital media and the evolving creator economy, with a keen interest in learning
Title: YouTube Channel Growth Lead; Editorial & SEO
Company: STV Group plc
Location: Glasgow, UK
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