Overview
Vice President of Growth Jobs in Dallas-Fort Worth Metroplex at The Wellness Group
Title: VP of Growth
Overview
We are hiring a VP of Growth to take full ownership of our customer acquisition and revenue scaling strategy.
This is not a channel management role.
This is a hands-on builder and operator role responsible for designing, launching, managing, and scaling a modern paid growth engine across:
- Meta (Facebook / Instagram)
- Google (Search, YouTube, Display)
- Bing / Microsoft Ads
- Creative strategy, testing, and iteration
- Funnel optimization (landing pages, CRO)
- Performance analytics, attribution, and measurement
- CAC, LTV, MER, ROAS, and contribution margin
You will own growth end-to-end.
This role requires someone who can both set strategy and directly manage execution. You must be comfortable being in the ad accounts, driving testing decisions, analyzing performance, directing creative, and making day-to-day optimizations that improve efficiency and scale.
Why This Role Is Different
Most growth roles involve optimizing something that already exists.
This role is about building, scaling, and directly managing what does not yet fully exist, inside an already successful business.
- 9-figure revenue base
- Profitable foundation
- Minimal paid acquisition today
- Significant headroom for scale
Strong execution here will directly translate into outsized impact and return on your time.
What You'll Own
- Build, manage, and scale paid acquisition across Meta, Google, and Bing
- Directly oversee ad account strategy, structure, budget allocation, bidding, audience development, and campaign optimization
- Maximize ROAS across channels while balancing CAC, MER, LTV, and contribution margin
- Develop and lead a high-velocity creative testing engine
- Provide clear creative direction grounded in performance data, including hooks, angles, offers, formats, and iteration priorities
- Architect full-funnel acquisition systems (TOF → MOF → BOF)
- Establish rigorous attribution frameworks, reporting systems, and performance measurement standards
- Analyze channel, campaign, funnel, landing page, and cohort performance to identify scale opportunities and inefficiencies
- Drive funnel optimization across landing pages, offers, conversion flow, and CRO
- Hire, manage, and lead a high-performance growth team and external partners where needed
- Work cross-functionally across product, brand, creative, and operations to improve growth performance
- Own growth with a direct, numbers-driven mentality focused on profitable scale
What We're Looking For
We're not looking for someone who simply manages agencies or reviews reports. We're looking for someone who has actually scaled revenue and is willing to be hands-on in the work.
Ideal background:
- Experience scaling a DTC or eCommerce brand to $50M–$200M+
- Deep expertise managing Meta, Google, and ideally Bing at meaningful spend levels
- Strong command of ad account strategy, media buying logic, analytics, and performance optimization
- Strong understanding of creative-led growth and how creative direction impacts paid media performance
- Proven ability to improve ROAS, CAC efficiency, and LTV expansion
- Experience building and managing testing systems across paid media, creative, and landing pages
- Ability to interpret data quickly and turn it into decisive action
- Experience operating in subscription or high-LTV models (preferred)
- Comfortable owning a P&L or growth function end-to-end
- Comfortable directly managing campaigns, performance analysis, and team execution rather than delegating everything outward
You Might Be a Fit If
- You've been running a meaningful piece of a large growth engine and want to own the whole system
- You care more about profit, ROAS, and scale than vanity metrics
- You understand that creative is the lever in modern paid acquisition
- You know how to connect channel strategy, analytics, creative, and landing page performance into one operating system
- You want a role where your decisions directly impact revenue
- You prefer being close to the work and directly influencing outcomes rather than managing from a distance
Compensation
Designed for builders, not operators:
- Competitive base salary
- Performance-based upside tied to revenue and profitability
Final Note
This role is for someone who wants to do more than optimize around the edges.
It is for someone who wants to build, directly manage, scale, and own a growth engine inside a business that already works — but has not yet been fully unlocked.
Title: Vice President of Growth
Company: The Wellness Group
Location: Dallas-Fort Worth Metroplex
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