Overview
Vice President, Consumer Media Jobs in New York City Metropolitan Area at MSL (Global)
At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. If you like what you’ve read so far, please go on for details on the VP role we have open.
What we’re looking for: Vice President, Media for MSL’s Consumer Brands practice
What you bring to the table: As an integral member of the team, this person will be responsible for leading media strategy development, as well as media relations work across all Consumer Brands accounts. We are looking for an ambitious and results-driven leader with significant experience in creative storytelling that can help teams pinpoint the narrative needed for media. With a deep understanding of the evolving media landscape, you will identify new and nontraditional outlets that align with shifting audience behaviors and influence patterns. The ideal candidate is a true team player with the ability to move projects quickly effectively, and with excellence.
Responsibilities:
- Support all Consumer Brands accounts by leading media strategy development, pitching media and securing coverage for our clients
- Lead development of media analysis documents, as well as competitive snapshots
- Help guide junior team members in the development of written materials that will make media and consumers take notice, including persuasive pitch letters, press releases, interview briefing books, etc.
- Oversee the development of targeted media lists; help junior team members build relationships with editors and producers across multiple consumer verticals
- Stay on top of daily news and media trends to guide client counsel and keep team informed
- Assist in the development of internal materials and presentations on media relations best practices and tools
Requirements/Skills:
- BA/BS Degree in Public Relations, Communications or a related discipline
- 8-10+ years of experience in Public Relations in the consumer practice of an agency, experience in consumer media relations required
- Creative thinker with a pulse on what’s happening in culture; shares a passion for bringing forward-looking ideas to the team and client
- Flexibility/versatility to tackle different tasks throughout the day and pivot with little or no warning based on client/team needs
- Excellent writing skills are essential to this position, as well as great attention to detail, organization, time management, multi-tasking and proactivity
- Strong verbal communication skills, poise and professionalism
- Knowledge of media tools such as Cision, Muck Rack, etc
Compensation Range: $115,000-$194,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Title: Vice President, Consumer Media
Company: MSL (Global)
Location: New York City Metropolitan Area
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