Overview
[Travel Retail] Assistant Marketing Manager Jobs in Singapore, Singapore at Shiseido
ABOUT SHISEIDO TRAVEL RETAIL
Founded in 1872, Shiseido is a global beauty company operating in approximately 120 countries and regions around the world. Our corporate mission: BEAUTY INNOVATIONS FOR A BETTER WORLD.
Based in Singapore, Shiseido Travel Retail is Shiseido’s global duty-free business which specializes in accelerating the growth of Shiseido’s brands to travellers and includes operations in airports, downtown stores, border shops, airlines, and ferries. Our portfolio includes skincare brands SHISEIDO, Clé de Peau Beauté, IPSA, ANESSA, THE GINZA, Drunk Elephant, and ELIXIR; makeup brand NARS; and fragrance brands narciso rodriguez and ISSEY MIYAKE PARFUMS.
MAIN PURPOSE
As part of the Travel Retail Asia Marketing Team and reporting to the Marketing Manager, the Assistant Marketing Manager will actively participate in driving IPSA & The Ginza’s brand growth in the Asia Pacific Travel Retail market by supporting the team on the roll-out of all trade initiatives, as well as business monitoring.
KEY RESPONSIBILITIES
Operational Marketing & Trade Support
- Support the Marketing Manager in planning and executing trade activations to support new launches & brand’s key bets – including animations, events and digital campaigns – in accordance with brands’ guidelines:
- Support in-store animations roll-out from end to end, liaising with internal and external parties.
- Provide the Digital Marketing team with creative briefs to roll-out e-retailer digital initiatives (e.g., social media posts, homepage banners, shop-in-shop upgrade).
- Work closely with relevant stakeholders (e.g., Commercial, Visual Merchandising, Pricing teams) to ensure smooth roll-out of key launches both online and on-counter.
- Responsible for planning & tracking of POSM usage based on trade plan & regions’ needs.
- Update Marketing calendars, Assortment files, and prepare seasonal Marketing Books for retailers’ presentation.
- Support the team in daily operations follow-up (e.g., stock fulfilment, quality issues, or any trade-related matter).
- Lead the development of brand collaterals (e.g., on-counter tools, brochures, gift boxes).
- Partner with the VM team to ensure timely VMD changes, aligned with animation calendars and in strict adherence to Brand Holder guidelines.
Forecast Deliverable, Sales Monitoring & Reporting
- Support the forecasting process of Novelties, Gift with Purchase (GWP) and samples with the right level of analysis/insights, in collaboration with Demand planning & Commercial teams.
- Ensure sufficient allocations of novelties forecasts for all regions.
- Tracking of promotions implementation.
- Work closely with Demand Planning to ensure accurate and accountable forecasting for novelties, TREX assortments, GWPs, and sampling programs, supporting inventory optimization and sales achievement.
- Keep abreast of competitors activities & consumer trends in the Asia regions.
- Work with commercial and monitor SIT for key SKUs and key regions
Marketing Reporting & Analytics
- Support Marketing Manager in providing marketing support to Management and Commercial teams across product launches, sell‑in, and sell‑through performance.
- Responsible for monthly business monitoring (analysis of sell-in and sell-out by region, brand lines, customers and top SKUs) & reporting to Brand teams/Headquarter.
- Prepare monthly, quarterly, and annual business performance reviews, translating data into clear insights, opportunity sizing, and recommended actions.
- Present marketing deployment plans and performance updates to Commercial, Retail Education, and Visual Merchandising teams to drive alignment and execution excellence.
- Conduct regular deep‑dive performance reviews, including SKU productivity, franchise contribution, campaign ROI, and promotion effectiveness to identify growth levers.
- Actively monitor competitor activities and emerging beauty trends across Asia, providing timely recommendations to maintain and strengthen competitive advantage.
Budget Management Support
- Support Marketing Manager on A&P budget tracker and maintenance
- Support on BPC system input for budget LE
Cross‑Functional Collaboration
- Build strong, collaborative relationships with internal and external stakeholders, including Commercial, Finance, agencies, and retailers, to drive alignment, innovation, and results across the region.
Other Administrative Support
- Maintenance of master data files, product samples ordering, raising of purchase requisitions and any other administrative duties assigned from time to time.
- Support the team on monthly meetings / presentations.
REQUIREMENTS
- Possess a recognized university degree, preferably in Marketing / Business
- At least 5 years’ relevant working experience in either sales or marketing function, preferably in FMCG and / or Beauty Player with successful track records
- Prior experience in Travel Retail will have an advantage.
- Strong understanding of China market/Chinese consumers is a plus.
- Strong business acumen
- A strong good team player with demonstrated ability to collaborate across functions/levels.
- Independent with ability to multitask and proven experience in managing diverse stakeholders.
- Demonstrates agility and proven experience in operating effectively under ambiguity.
- Positive, results oriented and demonstrated organization skills.
Title: [Travel Retail] Assistant Marketing Manager
Company: Shiseido
Location: Singapore, Singapore
Category:
