Strategic Planner

Overview

Strategic Planner Jobs in Ho Chi Minh City Metropolitan Area at Golden Communication Group

JOB DESCRIPTION

The Strategic Planner will support the development and execution of communication strategies that build cultural relevance and foster authentic advocacy for our clients. This role demands an analytical and creative mind, a strong understanding of communication ecosystems, and the ability to turn cultural insights into behavior-changing campaigns that deliver tangible impact.

Through creative storytelling informed by data and fueled by emerging platforms, this position will assist in helping brands earn attention and influence across multiple dimensions, ensuring our client brands stay at the center of cultural conversation.

KEY RESPONSIBILITIES:

Data & Operational Excellence

• Partner with business and innovation teams to obtain, consolidate, and analyze foundational research materials, competitor reviews, and market data.
• Demonstrate agile coordination capabilities, proactively engaging with cross-functional teams to inspire members and deliver strategic outputs efficiently.

Strategic Planning & Insight Development

• Deconstruct and understand strategic tasks from account teams, providing sharp operational suggestions to make campaign plans more focused, execution-ready, and efficient.
• Uncover compelling cultural tensions, analyze consumer motivations, and bring fact-based knowledge to light to inspire creative and strategic development.
• Assist the strategy manager in developing communication plans, actively identifying the roles of various channels, including new media and emerging platforms.
• Assist in defining clear brand propositions and strategic positioning, and begin evaluating creative work through the lens of these insights.
• Help write clear, inspiring creative briefs that give creative teams a precise launchpad for execution.

Storytelling

• Builds clear and engaging presentations with guidance from strategy managers
• Communicates strategic thinking confidently in internal meetings and client presentations.
• Presents research and recommendations in a structured and compelling way.
• Learns how to tailor narratives for different audiences.

Account & Pitch Contribution

• Deliver strategic support across key client accounts, maintaining a high standard of strategic thinking.
• Act as a reliable player in new business pitches, contributing research, ideas, and strategic frameworks.
• Broaden strategic skills by actively participating in special projects, award submissions.

REQUIREMENTS:

• Experience: 2–3 years of experience in influencer marketing, social media strategy, or digital planning within an agency or brand-side environment.
• Cultural & Digital Fluency: A digital native who lives and breathes TikTok, Facebook, Instagram, and YouTube. You have a sharp eye for identifying rising creators and viral trends before they go mainstream.
• Analytical & Conceptual Thinking: Ability to look beyond surface-level metrics (likes/views) to understand why content works and how it solves a business problem.
• Strong Communication: Solid storytelling and presentation skills (in both Vietnamese and English) to clearly articulate ideas to internal teams and clients.
• Collaborative Spirit: A proactive team player who thrives in a fast-paced agency environment, manages timelines effectively, and is eager to learn and grow.
• Industry Tools Knowledge: Familiarity with social listening and influencer analytics tools (e.g., Buzzmetrics, or similar platforms) is a strong plus.

YOUR BENEFITS:

With an open management model, we aim to provide financial, personal health, and mental well-being benefits through:

1. A profit-sharing program for all company employees.
2. A self-assessment method based on competency rather than hierarchical management.
3. PVI health insurance.
4. Mental health leave days.
5. Training and development policies to enhance skills and capabilities.
6. Annual company trips and internal team-building activities, as well as meaningful community programs.

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To apply, please complete one of the two assignments below and submit your response to [email protected] by 25 July 2026

1. Campaign Background & Challenge

Brand A is a well-established international home appliance brand that has been present in Vietnam for decades. Best known for its kitchen products, Brand A has built a rock-solid reputation for durability, reliable performance, and superior warranty policies. However, its current brand image is perceived as "safe but bland." While Vietnamese consumers trust the product quality, they lack a deep emotional connection with the brand.

To break out of this pure utility trap, the upcoming launch campaign for its new Air Fryer must transition Brand A from a "trusted product" to a "beloved brand." The ultimate goal is to spark genuine brand love & drive sales in peak season.

2. About Product

Brand A’s Air Fryer is designed to take the guesswork and stress out of the kitchen. By eliminating constant monitoring and cooking anxiety, it delivers perfect, delicious meals every time. With its intuitive color touch interface, see-through window, and versatile features, cooking becomes effortless – freeing up precious time for you to connect with your family.

Key selling points:

• Colorful Digital Touch Display (New update)
• See-Through Window with internal lighting to easily monitor food while cooking
• Large capacity suitable for family meals
• Powerful 1700W output to reduce cooking time
• Even-cooking Air Technology for evenly cooked, crispy, and delicious meals with less oil
• Easy to clean after cooking.

3. Target Audience

The Household Decision-Makers

• Demographics: Females, aged 28 – 45, married with young children or caring for aging parents. They are the primary managers of household budgets and daily living.
• Income: Mid-to-high household income (VND 12M – 30M/month). Office workers, small business owners, or homemakers.
• Geography: Major urban areas and tier-1 cities.
• Living Space: Apartments or townhouses with compact kitchen spaces; they prioritize space-saving, multi-functional appliances that fit modern living.
• Behaviors: Active online shoppers with high engagement on e-commerce platforms.

4. The Brief & Task

Develop a 3-month Integrated Marketing Communication (IMC) strategy to launch the new Air Fryer. The campaign must showcase the product's standout features while building an emotional connection with the target audience to cultivate brand love.

Your strategy should identify an anchor emotion that Brand A’s Air Fryer can own in its communication to build brand love, while bringing its functional appeal to life.

5. Submission Requirements

Your proposal must address the following three key pillars:

1. Market Analysis: What is happening in the home appliance market in Vietnam? Who are the key players, and how are they currently positioning themselves? What are the key opportunities and challenges for Brand A?
2. Audience Insight: What are the key tensions, unmet needs, or cultural shifts that urban Millennials/Gen X face when it comes to cooking? How can Brand A’s Air Fryer help their kitchen life become smarter and more meaningful?
3. Brand Idea & Execution: Propose one Key Brand Idea for Brand A and a supporting 2-month campaign framework (including phases and key channel touchpoints)."

6. Important Notes for Candidates

• Format: Keep your presentation short and concise. Maximum 20 slides.
• Data & Research: You are highly encouraged to use desk & interview research (credible sources like market intelligence firms, retail reports, etc. please cite them clearly). Qualitative or quantitative primary research (mini-surveys, interviews) is a plus; if included, please briefly state your methodology.
• Disclaimer: All information about the brand, products, and market scenarios provided in this brief is fictional and created solely for evaluation purposes.

Title: Strategic Planner

Company: Golden Communication Group

Location: Ho Chi Minh City Metropolitan Area

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