Overview
Staff Writer, Bets, Freelance Jobs in New York City, USA at Complex
Position: Staff Writer, Complex Bets, Freelance
Company And Culture
Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
What You’ll Do
- Collaborate daily with the Complex Bets Editor to produce a high volume of editorial content: 1 feature article per day (5/week) and 2 news posts per day (10/week), all covering sports through a betting and predictive markets lens.
- Write compelling, well-researched sports features that integrate odds analysis, betting trends, and predictive market context, translating complex wagering concepts into accessible, engaging editorial for a broad sports audience.
- Produce fast-turnaround news posts covering breaking sports developments, line movements, notable odds shifts, and game-day storylines with sharp, SEO-conscious headlines and concise copy.
- Maintain a consistent editorial voice across all Complex Bets content – credible, culturally fluent, and attuned to both the sports fan and the betting community.
- Monitor the sports news cycle in real time, identifying and pitching story angles at the intersection of sports culture, betting markets, and trending narratives.
- Work closely with the Complex Bets Editor to develop story ideas, refine angles, and ensure all published content meets editorial standards for accuracy, tone, and originality.
- Cover tentpole sports moments (NFL Sundays, NBA Playoffs, March Madness, major boxing/MMA events, World Cup, etc.) with timely, well-contextualized editorial output.
- Conduct interviews, gather quotes, and incorporate expert sourcing as appropriate for features and analysis pieces.
- Coordinate with the social, video, and partnerships teams across Complex Networks to identify editorial opportunities that support broader Complex Bets initiatives.
- Utilize AI tools to support research, ideation, and workflow efficiency while maintaining the editorial quality and voice standards set by the Complex Bets team.
- Track and analyze content performance data to inform future story angles, formats, and coverage priorities in collaboration with the Editor.
- Stay current on competitors in sports media and betting content to ensure Complex Bets maintains a differentiated editorial voice and timely coverage.
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Who You Are
- 2-3 years of editorial writing experience at a publisher, sports media brand, betting platform, or culturally relevant media company.
- Deep knowledge of sports betting, predictive markets, odds culture, and how they intersect with sports, pop culture, and internet discourse.
- Strong working knowledge of major U.S. and global sports (NFL, NBA, MLB, soccer, college sports, combat sports, etc.) and the betting markets surrounding them.
- Proven ability to write quickly and accurately under deadline in a high-volume editorial environment.
- Exceptional writing, editing, and proofreading skills, with the ability to translate betting language and market data into clear, compelling editorial copy.
- Strong news judgment – able to identify the most relevant angles on a fast-moving story and frame them for a sports and betting audience.
- Positive, proactive, and collaborative team player with strong communication skills and the ability to take direction while contributing original ideas.
- Must be willing to work nights, weekends, and holidays during major sporting events as editorial coverage demands.
- Familiarity with SEO best practices and content performance metrics as they apply to sports editorial.
- Experience with CMS platforms and a comfort level working in a digital-first, data-aware editorial environment.
- Self-starter mentality with strong time management and the ability to manage a consistent high-volume output independently.
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$30 – $30…
Title: Staff Writer, Bets, Freelance
Company: Complex
Location: New York City, USA
Category: