Overview
Sr. PR Executive — Jil Sander Jobs in Shanghai, Shanghai, China at 鼎赛龙(上海)商业有限公司
该职位来源于猎聘 Job Description： Key responsibility 1 – Public Relationship & Communication
- Support line manager to establish a solid relationship and handle all brand communication channel with key press publications across long-lead and short-lead, fashion/lifestyle/trade media in order to maximize media lineage opportunities.
- Build up and maintain a consolidated media & stylist & influencers pool for always-on PR/Comms activities and dedicated brand campaigns.
- Optimize product features, celebrity dressing and brand storytelling along with PR & communication perspective to drive visibility and talkbility for the brand.
- Monitoring and coordination of all incoming and outgoing shooting requests across key media to ensure the strongest and most qualitative editorial coverage Key responsibility 2 – Press Materials & Coverage
- Collaborate with HQ and local counterparts to deliver Press Kits covering brand story, product messages, press releases and other internal or external communication.
- Build up brand content hub across all channels to develop seasonal collection / campaign press materials creation, localization and proofreading, manage press kits and campaign archives.
- Monitor press coverage on daily basis, report generating and sharing on weekly and monthly basis including media clippings, PR Values, KPI evaluation etc.
- Manage daily sample loan for PR purpose and support line manager to initiate and execute editorial shooting, liaise with editors/stylist/influencers on daily basis. Key responsibility 3 –
PR & Event Execution
- Support line manager on PR activities and brand events like Press Day, VIC Preview, Popup Event etc.
to assist on PR & event onsite management for logistics, press, celebrities and influencers.
- Yearly and campaign-based media planning for excellent execution of new launches, track and optimize the performance and do post-evaluation to ensure optimized message delivery, event effectiveness and maximize PR coverage.
- Support line manager to manage various third-party suppliers to ensure the objectives are effectively executed from agency briefing to creative deliverables for events/projects, financial and legal process Key responsibility 4 – Marketing Activtity Support
（which includes but not limited by below aspects）
- Support line manager to deliver strong marketing result through integrated campaign plan and execution on 360 perspective
- To serves as a key landlord marketing contact between retail, shopping mall, and internal communication and merchandising department for coordination and liaison
- To coordinate with various external agency to implement daily execution and performance tracking
- Responsible for internal finance/legal process on campaign/project-based payments, contracts, vendor creation etc.
Skills and abilities required:
- Bachelor’s degree holder with 3-6 year working experiences in marketing and PR function, luxury retail background is a strong plus
- Experience on handling China press/stylist/KOL/celebrities with well-established relationship
- Hands on, able to connect & interact with various agencies & partners internally and externally
- Well organized, multi-task and problem solving
- Good interpersonal skills and communication ability
- Proactive mindset and willing to take initiatives
- Good command of MS Office and fluent in English
Title: Sr. PR Executive — Jil Sander
Company: 鼎赛龙(上海)商业有限公司
Location: Shanghai, Shanghai, China
Category:
