Overview
Sr. Executive, Digital Commerce & Marketing Jobs in Hong Kong, Hong Kong SAR at Royal Caribbean Group
Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
Royal Caribbean Group’s Hongkong Team has an exciting career opportunity for a full time Sr. Executive, Digital Commerce & Development reporting to Manager, E-Commerce.
POSITION SUMMARY:
The Senior/ E-commerce Executive will be responsible for executing e-commerce and digital marketing strategies to support the company’s direct business growth. This focuses on driving online sales performance through effective site merchandising, campaign execution, performance tracking, and cross-functional collaboration.
The ideal candidate thrives in a fast-paced, dynamic environment, and is proactive, result-oriented, and detail-minded. With hands-on experience across e-commerce operations and digital marketing, the candidate is highly organized, capable of managing multiple priorities, and committed to optimizing customer journeys and commercial outcomes.
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ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Execute and continuously optimize e-commerce and digital marketing initiatives to support the growth of the company’s direct business.
• Manage day-to-day e-commerce site merchandising across desktop and mobile platforms, ensuring smooth operation and consistent customer experience across all managed market touchpoints.
• Maintain accurate and up-to-date product listings, pricing, promotional setups, and content in line with brand guidelines and commercial objectives.
• Conduct regular website funnel and performance health checks to identify issues affecting traffic flow, conversion, and customer experience, and coordinate timely fixes.
• Monitor direct sales, bookings, and conversion performance using existing analytics tools and dashboards.
• Support performance tracking against defined KPIs and prepare regular, timely performance reports with insights and actionable recommendations for management and internal teams.
• Support campaign planning and execution by aligning on-site merchandising, promotions, and content updates with marketing and commercial calendars.
• Develop and execute social content plans that expand brand reach, strengthen social community engagement, and stimulate cruise travel demand.
• Create, curate, and publish social media content that inspires consideration, encourages interaction, and fosters long-term brand loyalty.
• Monitor social performance and engagement trends, recommending optimizations to content strategy where needed.
• Liaise closely with appointed agencies to manage project scopes, timelines, execution quality, and deliverables.
• Coordinate internal stakeholders across marketing, commercial, and creative teams to ensure agency outputs align with business objectives and brand standards.
• Review agency performance and support contract management, ensuring efficient use of resources and delivery of agreed outcomes.
• Support photo and video editing tasks when required, ensuring visual assets meet brand and quality standards.
• Support all other direct sales/ event activities and any other duties as required.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
Title: Sr. Executive, Digital Commerce & Marketing
Company: Royal Caribbean Group
Location: Hong Kong, Hong Kong SAR
Category:
