Overview
Sr. Director of Integrated Marketing Operations Jobs in New York, United States at Summit Path Partners
Senior Director, Integrated Marketing Operations
Shape the Future of Fan Marketing
New York, New York
A global sports league is seeking a Senior Director of Integrated Marketing Operations to join the Player Social Marketing team who can drive world-class campaign execution, creative excellence, and operational scale.
The Senior Director, Campaign Management & Creative Execution is a strategic leader responsible for transforming how marketing campaigns are planned, produced, and delivered across every fan touchpoint. You’ll lead a multidisciplinary creative organization while overseeing the global Campaign Program Management Office (PMO), ensuring marketing initiatives are delivered with speed, consistency, and exceptional quality.
Success in this role requires equal parts strategic thinker, operational leader, and creative champion. You’ll partner across Marketing, Product, Technology, Commercial, and Fan Engagement teams to create personalized experiences that deepen fan connections while advancing the organization’s creative and operational capabilities.
What You’ll Lead
Campaign Operations & Program Leadership
- Lead the global Campaign Program Management Office (PMO), overseeing campaign intake, prioritization, resource planning, workflow management, governance, and delivery.
- Build scalable processes that enable efficient execution of complex, cross-functional marketing initiatives.
- Ensure campaigns are delivered on time, on budget, and aligned with strategic business priorities.
Creative Strategy & Production
- Lead a high-performing creative organization including Creative Designers, UX/UI Designers, Motion Designers, and Copywriters.
- Translate campaign strategies, customer journeys, and business objectives into compelling creative concepts and experiences.
- Oversee creative development across email, web, mobile, social media, paid media, sponsorships, events, and emerging digital platforms.
Design Excellence & Fan Experience
- Establish creative standards, design systems, templates, and production frameworks that ensure brand consistency and scalable execution.
- Guide the creation of wireframes, prototypes, and user experiences that drive personalization and elevate fan engagement across digital channels.
- Champion a fan-first approach to creative development, ensuring every interaction reflects a seamless, engaging brand experience.
Cross-Functional Creative Strategy
- Serve as a trusted partner across Marketing, CRM, Product, Technology, Commercial, and Fan Engagement teams.
- Align creative strategy, campaign execution, and business objectives across multiple stakeholders.
- Foster collaboration while balancing competing priorities in a fast-paced environment.
Innovation & Continuous Improvement
- Drive innovation across creative operations by leveraging AI, automation, and emerging technologies.
- Identify opportunities to improve workflows, increase production capacity, reduce costs, and accelerate speed-to-market.
- Build a culture of experimentation, curiosity, and continuous improvement that keeps the organization at the forefront of modern marketing.
What You’ll Bring
- Bachelor’s degree in marketing, Design, Business, or a related field.
- 10+ years of progressive leadership experience in campaign management, creative operations, marketing production, design leadership, or marketing program management.
- Proven success leading large-scale marketing programs and multidisciplinary creative teams.
- Experience building and scaling campaign operations, governance models, intake processes, and creative production functions.
- Strong understanding of integrated marketing strategy, creative development, content production, and brand management.
- Experience with UX/UI design, personalization strategies, and digital customer experiences.
- Proficiency with Figma and prototyping tools, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), and project management platforms such as Adobe Workfront, Jira, or Asana.
- Demonstrated ability to improve operational efficiency, increase marketing output, and optimize production costs.
- Exceptional leadership, communication, stakeholder management, and organizational skills.
- Analytical mindset with the ability to solve complex problems and drive execution.
- Passion for sports and a deep understanding of fan engagement and today’s marketing ecosystem.
The Details
- Salary Range: $200,000-250,000 per year
- Employer-funded Health insurance (Medical, Dental, and Vision)
- This is a Full-Time position (40 hours per week) with occasional evenings and weekends
- Up to 10% domestic travel, primarily during weekdays.
- Location: The role is based in New York City, NY. NO RELOCATION ASSISTANCE WILL BE PROVIDED.
Interested? Send a Cover Letter and Resume to [email protected]
Title: Sr. Director of Integrated Marketing Operations
Company: Summit Path Partners
Location: New York, United States
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