Overview
Sr. Director, Creative Jobs in Vienna, USA at MyEyeDr.
The Senior Director, Creative role reports into Brand & Creative leadership and is responsible for executing and elevating the brand experience across retail and in-office environments. This role oversees the development and execution for retail/office environments. The ideal candidate brings deep experience translating brand strategy into emotionally resonant, high-impact creative work that drives engagement, growth, and differentiation within physical brand environments.
This leader will manage and inspire a multidisciplinary creative team, ensuring creative excellence, operational efficiency, and cross-functional collaboration. They will partner closely with Retail Operations, Product, Communications, and Executive Leadership to deliver cohesive creative narratives that reflect our brand’s purpose and promise. This is a hybrid position with a minimum of two onsite days per week at our Vienna, VA or Raleigh, NC office.
You
Will
- Develop and articulate a holistic creative vision that brings our brand to life across retail and in-office environments.
- Lead the creative direction for integrated campaigns, physical retail experiences, signage, in-office branding, and environmental design.
- Ensure all creative output aligns with brand guidelines, business objectives, and customer insights.
- Drive innovation in creative storytelling, visual identity, and experience design across retail and physical brand environments.
- Lead creative development for retail and in-office brand environments, including signage systems, merchandising visuals, and environmental graphics.
- Ensure the physical brand experience reflects My Eye Dr .’s positioning around Vision, Expert Care, and Style.
- Partner with Brand & Creative leadership to ensure alignment with broader brand strategy.
- Lead the creative vision for in-office environmental graphics, signage systems, workplace branding, and experiential installations.
- Partner with Retail/Facilities teams to concept and execute retail office creative, including window displays, merchandising visuals, brand storytelling elements, and customer journey touchpoints.
- Ensure brand consistency across physical spaces with scalable creative systems and standards.
- Manage the full creative process from concept to delivery, ensuring quality, timelines, and budgets are met.
- Champion efficient workflows, project prioritization, and best-in-class creative operations.
- Track creative performance, using insights to optimize future work.
- Ensure alignment with Brand & Creative leadership on priorities, creative standards, and execution.
About You
- Bachelor’s degree in Marketing, Business, or a related field; or the equivalent combination of education, experience & skills.
- 14+ years of progressive experience in creative leadership roles within brand, marketing, digital or advertising environments.
- Strong portfolio showcasing exceptional work across physical retail and physical brand experiences.
- Experience designing creative for physical retail, offices, or experiential environments (e.g., signage, displays, environmental graphics).
- Demonstrated success leading large, multidisciplinary creative teams.
- Expertise in brand strategy, visual identity systems, and integrated campaign development.
- Excellent communication and presentation skills with the ability to influence senior stakeholders.
- Highly organized, with strong project management skills and a solutions-driven mindset.
- Experience in a multi-location retail or workplace environment preferred.
- Background in both agency and in-house settings preferred.
- Familiarity with user experience principles, digital product development, and/or way finding systems preferred.
- Experience with retail environmental design systems and brand standards preferred.
Grow with Us
- Career Development and Training Opportunities
- Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
- Participate in our Vision coverage and associate discounts on our products
- Participate in our 401(k) with competitive company match
- Accrue PTO and paid holidays from day one
Introduction | My Eye Dr .
Title: Sr. Director, Creative
Company: MyEyeDr.
Location: Vienna, USA
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