Overview
Social Media Specialist Jobs in Houston, TX at Primary Services
Join a fast-growing organization known for a collaborative culture, strong career growth opportunities, and innovative digital marketing projects that shape customer engagement at scale. This role offers exposure to high-impact campaigns, evolving social platforms, and cross-functional brand storytelling. Work in a dynamic environment where creativity and data-driven execution come together.
Primary Services is excited to announce the role of Social Media Specialist for a large enterprise client in the consumer-facing retail and services sector. In this role, you will lead organic social content strategy, community engagement, and platform storytelling across a multi-brand portfolio. The role is responsible for transforming brand messaging into platform-native content that builds trust, drives engagement, and supports business objectives.
Operating within a fast-paced digital environment, the Social Media Specialist collaborates closely with marketing, go-to-market, and creative partners to ensure a consistent voice, high-quality execution, and continuous performance optimization across all social channels.
Responsibilities:
- Drive organic social content strategy aligned with engagement, retention, and revenue goals.
- Own end-to-end social content creation, including ideation, briefing, approvals, and publishing.
- Develop and manage social content calendars, ensuring consistent cadence and brand voice across platforms.
- Translate integrated marketing campaigns into social-first creative tailored to each channel.
- Lead daily community engagement across social platforms, monitoring comments and messages.
- Provide timely, accurate, brand-aligned responses while adhering to compliance and legal requirements.
- Escalate reputational or customer-impacting issues appropriately.
- Analyze performance metrics including engagement, CTR, conversion, and sentiment.
- Apply insights to optimize content strategy and experimentation across formats and messaging.
- Monitor platform trends, cultural moments, and algorithm changes to inform ongoing strategy.
Qualifications:
- Bachelor’s degree in marketing, communications, business, or a related field.
- 3+ years of experience in social media marketing, content development, or community management.
- Strong knowledge of Facebook, Instagram, X, TikTok, LinkedIn, and YouTube platforms.
- Experience with social media management tools, including publishing, analytics, moderation, and listening tools.
- Proficiency in social performance metrics such as engagement rate, CTR, conversion, and sentiment analysis.
- Experience managing content calendars and scheduling workflows.
- Familiarity with Adobe Workfront or similar project management tools.
- Experience utilizing social listening and monitoring platforms.
- Exposure to fast-paced digital marketing environments with multi-channel content execution.
Title: Social Media Specialist
Company: Primary Services
Location: Houston, TX
Category:
