Overview
Social Media Specialist Jobs in Barcelona, Catalonia, Spain at Hevy
We’re looking for a Social Media Specialist based in Barcelona to take Hevy’s presence and growth on social media platforms to the next level. This role is for a visionary who enjoys crafting bold strategies, cultivating creativity, and driving impactful results.
You will own the strategic vision of Social Media and execution, ensuring these channels are a key driver of brand love, user engagement, and business growth. This is a hands-on role that sits at the intersection of creativity and analytics.
You will work closely with our Marketing Manager and report to our Head of Marketing.
What you’ll do:
- Own and execute Hevy’s social media strategy across Instagram, TikTok, and other channels of interest (YouTube, Snapchat, Reddit).
- Develop and execute an editorial calendar aligned with product and marketing activities to drive brand awareness, engagement and conversion
- Create and deliver engaging, high quality and on-brand content tailored to our audience.
- Manage day-to-day community interactions.
- Work with the marketing team in coordinating and activating ambassadors campaigns.
- Stay ahead of platform algorithm shifts, new features and best practices across all platforms to keep Hevy relevant and top-of-feed.
- Help organize and work on amplifying brand partnerships and events.
- Share results, learnings and inspiration regularly with stakeholders.
What we’re looking for:
- 2+ years experience managing and growing social media platforms.
- A proven ability to drive brand awareness, engagement and conversions through social media channels.
- Deep understanding of content performance drivers, algorithms and best practices.
- Fluent in Gen Z.
- Strategic thinker who can balance big-picture branding with on-the-ground execution.
- Excellent organizational, communication, and presentation skills.
- You know how to bring ideas to life, from concept to camera to final cut.
- Fluent english speaker (other languages are a plus).
- Bonus: experience as a creator or in a social media‑native brand.
What success looks like:
- Weekly output of multiple high-quality, ready-to-post Instagram and TikTok content.
- Growth in engagement rate and app downloads.
- Regular viral hits that drive engagement and conversions.
What we offer:
- Competitive salary.
- Hybrid remote work model (2-3 days per week in our Barcelona office).
- Fast‑paced, supportive culture where testing, failing and iterating are encouraged.
- Private medical insurance.
Title: Social Media Specialist
Company: Hevy
Location: Barcelona, Catalonia, Spain
Category:
