Overview
Social Media Senior Executive Jobs in Damansara, Selangor, Malaysia at STTOKE INC.
Company Description
STTOKE is an Australian drinkware company born of Melbourne, in the year of 2018. We love our coffee just right – 1 part coffee, 4 parts milk, and we even made our own cups for it; sleek, and simple.
We say we do, but we won’t judge that you don’t.
“Don’t Rush The Good Stuff” we like to say, because life’s better when you enjoy the ride.
Role Description
We are seeking a Social Media Senior Executive for a hybrid full-time role based in Damansara, with flexibility for occasional work-from-home arrangements. The Social Media Executive will manage our social media accounts to drive engagement, growth, and customer connection. Responsibilities include creating and implementing social media strategies, producing engaging content, optimizing platforms for greater visibility, planning media campaigns, and analyzing performance metrics to refine strategies.
1. Content Strategy & Creation (THE MOST IMPORTANT REQUIREMENT)
• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and growth.
• Work with internal team and external content creators to co-develop engaging and brand-consistent content for Instagram & TikTok
• Integrate content with compelling and engaging posts copy to attract and retain audience
• Ensure content aligns with brand guidelines, messaging, and objectives.
2. Campaign Management
• Set campaign objectives, KPIs, and metrics to measure success and effectiveness.
• Identify target audiences and tailor content and campaigns to effectively reach and resonate with audience.
`• Adjust strategies and improve results.
• Monitor industry trends and competitor activities to inform social media strategy and stay ahead of the curve.
3. External Collaboration
• Identify and collaborate with relevant brand & influencers to co-promote
• Negotiate and manage brand & influencer partnerships, including contracts, compensation, and content approvals.
• Track and analyse the performance collaborations to optimize ROI and engagement.
4. Creative Communication
• Convert collaborative projects to creative content across all social platform; not limited to email, Instagram, Tik Tok, YouTube
5. Connect with the Community
• Sensitive to comments and maintain engagement with community
• Monitor social media channels for brand mentions, trends, and conversations, and engage with users to build relationships and brand loyalty.
• Collaborate with brand team to co-organise community events, online and offline
General Requirements:
- 3 years experience in content creation
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Social Media Specialist or similar role.
- Excellent written and verbal communication skills.
- Ability to analyse social media metrics and create reports.
- Creative thinking and ability to develop engaging content
- Up-to-date with the latest digital technologies and social media trends.
- Proficiency in social media management tools and analytics platforms.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Strong analytical skills and attention to detail.
Function Skills Required
• Fluent English communication skills (required)
• Strong understanding of social media management tools (eg: Hootsuite, etc).
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
• Brand positioning
• New product launches and activation
• Brand communication
• Consumer relationship marketing
• Consumer marketing
• Negotiation skill
• Agency management
• Budget resource allocation & brand contribution management
• Computer literacy in Microsoft Office & cloud-based document collaboration, specifically in Excel and Powerpoint
Title: Social Media Senior Executive
Company: STTOKE INC.
Location: Damansara, Selangor, Malaysia
Category:
