Overview
Social Media & PR Lead Jobs in Sydney, New South Wales, Australia at SARAH & SEBASTIAN
SARAH & SEBASTIAN are in search of a creative, innovative, and strategic Social Media & PR Lead. Based at our Alexandria Head Office, home to our designers and artisans, you will be at the heart of our storytelling globally.
Reporting to the Head of Global Brand, you are responsible for driving growth and engagement through social media conception and execution. You will be creating compelling digital content and experiences across our social platforms, while also leading our PR strategy; building and nurturing media relationships, securing editorial coverage, and amplifying the brand through key press and industry partnerships.
The ultimate goal is to resonate with our brand ethos and clientele, growing our community and share of voice; resulting in strong sales, engagement, and satisfied clients.
ABOUT THE ROLE
ORGANIC SOCIAL MEDIA
- Own content standards across Instagram, TikTok, Pinterest and Facebook
- Build and manage the social calendar, aligned to the go-to-market plan for key brand moments
- Lead community management, maintaining tone of voice across all organic channels
- Monitor platform trends and performance, sharing insights to evolve content approach
- Partner with the Visual Content Specialist to ensure assets are delivered on time and to brand standard
KOL PROGRAMME
- Lead the KOL and creator gifting program — selection, relationships and creative narrative
- Own the end-to-end gifting experience including ordering, sendouts and sample inventory
- Manage KOL piercing and soldered appointment bookings and liaise with retail teams
- Track the gifting budget and negotiate contracts within agreed allocations
- Produce weekly KOL reporting against commercial objectives
PRESS RELATIONS
- Build and maintain relationships with key media contacts across fashion, lifestyle and luxury
- Lead press outreach for launches and brand initiatives, developing angles aligned to the brand
- Manage product placements, loans, sample sendouts and press release approvals
- Own press admin, scheduling and coverage monitoring
BRAND CREATIVE SUPPORT
- Support the Global Head of Brand on campaigns, launches and editorial projects
- Contribute to visual standards, TOV and creative direction across brand channels
- Assist with events, activations and shoots, producing live social content as needed
- Identify cultural moments and partnership opportunities to grow brand awareness
OPERATIONS & ADMINISTRATION
- Maintain gifting and KOL trackers and keep activity status up to date
- Manage product transfers, contra allocations and sample inventory
- Process invoices and maintain spend within agreed budgets
- Source three quotes for any new supplier relationships
ABOUT YOU
- Minimum 5+ years in a similar role within fashion, luxury, or jewellery.
- Experience creating and sourcing social content across multiple platforms.
- Exceptional attention to detail that allows you to write with a consistent band tone of voice.
- An analytical thinker with experience of using social media to drive engagement and follower growth.
- Proficiency in Instagram, Facebook, LinkedIn, TikTok and Pinterest’s newest features, as well as formats popular on the platforms.
- Experience working with social media scheduling and planning tools – Asana, Slack & Notion
- Proficiency in graphics and other social assets using Canva and/or Adobe Creative Suite.
- Great organisational skills with the ability to work on multiple projects at once.
- Experience in a fast-paced and growing brand with an appreciation for luxury branding principles.
- Knowledge of online and offline marketing channels and an understanding of their interplay.
- Alignment with our brand core values: MAKE WAVES, ACT WITH PRECISION, INSPIRE COMMUNITY, PROTECT WHAT IS PRECIOUS
WHAT YOU WILL RECEIVE
- A competitive base salary, jewellery allowance & staff discount
- The opportunity to flourish within a dynamic environment and an innovative brand.
- A complimentary SOLDERED bracelet
- Birthday leave
- Free Employee Assistance Program – Acacia
- Experience working for a company that is committed to supporting ocean conservation, with a pledge to donate over 1 million within the next decade through the Xanthe Project.
- Working for a company that is a member of the Responsible Jewellery Council, an organisation which promotes trust in the global fine jewellery industry ensuring companies adhere to responsible business practices.
- Working for a company that values a circular economy, supports local Australian craftsmanship and champions responsible sourcing and materials.
ABOUT US
Established in 2012, SARAH & SEBASTIAN is a conceptual fine jewellery studio, crafting new natural icons, engineered to inspire. Founded by designers Sarah Gittoes and Robert Sebastian Grynkofki, our studio is reimagining the world of fine jewellery — where exquisite artistry meets an elevated edge.
Our architecturally designed stores across Australia offer luxury services including Ear Alchemy Piercing, Soldered Permanent Jewellery and Fine Jewellery Consultations for engagement and wedding bands.
With an innate connection to our precious Australian landscape and ocean, we are committed to preserving its rare beauty through local manufacturing, conscious production and philanthropic initiatives.
Title: Social Media & PR Lead
Company: SARAH & SEBASTIAN
Location: Sydney, New South Wales, Australia
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