Overview
Social Media & Performance Specialist Jobs in South Jakarta, Jakarta, Indonesia at Jatis Mobile
We are looking for a highly driven Social Media & Performance Marketing Specialist professional who combines strong creative execution with data-driven performance marketing expertise. This role is responsible for managing end-to-end social media and paid advertising strategies, driving organic growth, generating qualified leads, and leveraging AI tools to enhance team productivity and campaign effectiveness.
Responsibilities for Social Media & Content scope:
- Ability to manage the content lifecycle end-to-end: from trend research and creative concept development to execution (shooting/directing talent).
- Proficient in video editing tools such as CapCut or Adobe Premiere to produce dynamic, trend-driven content.
- Strong copywriting skills to create persuasive captions aligned with the brand voice.
- Skilled in daily performance monitoring, social media data analysis, and preparing regular reports (weekly/monthly).
- Capable of developing detailed and clear creative briefs for Graphic Designers (including visual references, color palette, key messages, and technical dimensions).
- Responsible for monitoring designers’ progress and conducting quality control to ensure final outputs meet the brief and established quality standards.
- Able to provide data-driven strategic recommendations to achieve both short-term and long-term objectives.
Responsibilities for Performance Marketing (Paid Ads) scope:
- Proficient in managing Meta Ads campaigns for brand awareness and engagement objectives.
- Proficient in running Google Ads (Search/Display) and LinkedIn Ads with a primary focus on lead generation (B2B/B2C).
- Strong understanding of ad optimization concepts, including A/B testing, audience targeting, and budget management to maximize ROI/ROAS.
AI & Automation Skills (Major Plus)
- Proficient in using various AI tools to enhance productivity, such as:
- Generative AI for ideation and copywriting.
- Visual/Video AI tools for image and video production.
- Workflow automation tools to automate repetitive tasks in content distribution or data management.
- Demonstrates high curiosity and proactive learning regarding the latest AI developments to improve team efficiency.
General Qualifications
- Minimum 3–5 years of proven experience in Digital Marketing, Social Media Management, or Performance Marketing, with a strong track record of delivering measurable growth and campaign results (agency background is highly preferred).
- Demonstrated experience handling brands in competitive industries, with the ability to translate business objectives into effective digital strategies.
- Strong portfolio showcasing consistent organic growth across Instagram, TikTok, and LinkedIn, including clear metrics (followers growth, engagement rate, reach, impressions, leads, etc.).
- Hands-on experience producing short-form video content (Reels/TikTok), from ideation to execution, with examples of content that achieved strong engagement or virality.
- Deep understanding of audience segmentation, customer journey mapping, and content personalization across different platforms.
- Strong analytical mindset with the ability to interpret data, identify insights, and turn them into actionable strategies.
- Excellent communication and cross-functional collaboration skills, particularly when working with designers, sales teams, and other stakeholders.
- Highly proactive, target-oriented, and comfortable working in a fast-paced, performance-driven environment.
Title: Social Media & Performance Specialist
Company: Jatis Mobile
Location: South Jakarta, Jakarta, Indonesia
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