Overview
Social Media Marketing Specialist Jobs in Detroit Metropolitan Area at Rainbow Loom by Choon’s Design
Company Description Rainbow Loom® by Choon’s Design is the original creator of the rubber band bracelet making kit that inspired a global crafting trend. Recognized with multiple international awards, including Toy of the Year (2014) from the Toy Industry Association, Rainbow Loom® is known for quality, innovation, and creativity. The company offers high-quality looms and bands that encourage kids and families to explore design, develop fine motor skills, and connect through hands-on activities. Team members contribute to a brand that supports imaginative play, learning, and social interaction for creators of all ages.
Role Description This is a full-time, on-site Social Media Marketing Specialist role based in the Detroit Metropolitan Area. The Social Media Marketing Specialist will manage Rainbow Loom’s social media channels, including planning, scheduling, and publishing content across platforms such as Instagram, TikTok, YouTube, Facebook, and others as appropriate. This role involves creating engaging visual and written content that showcases products, tutorials, and user-generated creations, while maintaining a consistent brand voice. The specialist will monitor audience engagement, respond to comments and messages, and collaborate with internal teams to support product launches, campaigns, and promotions. Day-to-day responsibilities also include tracking performance metrics, optimizing content based on data, coordinating with influencers and partners, and staying current on social media trends relevant to kids’ crafts and toys.
Qualifications
- Able to create instruction videos; showing how to use Rainbow Loom products.
- Proficiency in Social Media Marketing and Social Media Content Creation, with experience managing brand accounts and growing engaged communities.
- Strong foundation in Digital Marketing and Marketing, including campaign planning, audience targeting, and basic analytics.
- Excellent Communication skills, with the ability to create clear, compelling, and age-appropriate messaging for diverse audiences.
- Experience using social media management and analytics tools (e.g., Meta Business Suite, TikTok tools, scheduling platforms) and basic graphic or video editing software.
- Creative mindset with an eye for visual storytelling and trends in crafting, DIY, toys, or family-focused content.
- Ability to work on-site, collaborate effectively with a small team, manage multiple projects, and meet deadlines.
- Prior experience in craft working including consumer products, toys, kids’ brands, or related B2C environments is a plus.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
Title: Social Media Marketing Specialist
Company: Rainbow Loom by Choon’s Design
Location: Detroit Metropolitan Area
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