Overview
Social Media Manager and Content Creator Jobs in New York, NY at Layup Inc
NYC/Hybrid | Full-time | Early-stage equity
About Layup
Layup is a financial services startup helps sports bettors manage their money.
The Role
We need someone to own Layup’s social media presence, produce video content, and help build the CEO’s personal brand — all through the lens of someone who actually bets on sports.
This is a startup. You’ll wear a lot of hats. But the core of this role is creating short-form video content that bettors actually want to watch.
What you’d do:
- Create, shoot, and edit short-form video content (TikTok, Reels, Shorts) for Layup’s channels and the CEO’s personal accounts
- Own Layup’s social presence across Twitter/X, TikTok, Instagram, Reddit, and Discord
- Film the CEO — coach him on what works, turn conversations and meetings into content, help him build a real social media presence
- Plan and execute campaigns end-to-end — strategy, creative, execution, measurement
- Build and manage email campaigns (drip sequences, announcements, re-engagement)
- Create landing pages and assets — you don’t wait for a designer
- Engage with sports betting communities as someone who’s already part of them
- Bring the bettor’s perspective to product decisions — you’re not just marketing the product, you’re telling us what bettors actually want because you are one
- Track what’s working, kill what’s not, double down on what is
What makes you the right person:
- You love sports betting — not casually, genuinely. You know sportsbooks, odds, props, and line movement because you live it
- You can make great video content. Shooting, editing, being on camera or behind it — you’re comfortable with all of it
- You’re already creating content on your own and it’s good
- You can do it yourself — video production, graphic design, copywriting, whatever needs to happen
- Comfortable with tools like CapCut, Canva, Figma, Mailchimp, or whatever gets the job done
- You’re self-directed — you don’t need someone checking in every day to stay productive
- You’re hungry. You want to build something, not maintain something
- NYC-based
Nice to have:
- Experience building a founder or executive’s personal brand on social
- SEO knowledge
- Experience managing a Discord or Reddit community
- Basic analytics chops (GA, social dashboards)
- Experience running paid social campaigns
Benefits:
- Health insurance
- Unlimited PTO — we expect you to take at least 15 days
- Flexible work — mix of in-office and remote. We’re in NYC and we’ll want you around, but we’re not counting your desk hours
- You’ll work directly with the founding team — your ideas won’t disappear into a backlog
- Early-stage startup equity
Pay: $51,118.88 – $81,562.52 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Please provide a portfolio or link to a short form video you are proud of
- Please provide a link to a social account you built
- What was the biggest bet you ever won?
Work Location: Hybrid remote in New York, NY 10001
Title: Social Media Manager and Content Creator
Company: Layup Inc
Location: New York, NY
Category:
