Overview
Social Media Manager Jobs in Mexico City, Mexico at FGI YACHT GROUP
Social Media Manager
Office Location: Mexico City, Mexico
About FGI Yacht Group
FGI Yacht Group is a dynamic and growing yacht brokerage specializing in yacht sales, new construction, charter and charter management. We take a modern, proactive approach in combining industry experience, creative marketing, and personalized service to deliver exceptional results for our clients.
As a boutique firm with a global presence, FGI Yacht Group is focused on building strong relationships, elevating the client experience, and presenting every yacht, brand initiative, and event with the level of sophistication expected in the luxury market.
About the Role
We are seeking a creative and detail-oriented Social Media Manager to elevate our brand presence across digital platforms.
In this role, you will develop and execute sophisticated content strategies that reflect the essence of luxury, exclusivity, and modern elegance. Responsibilities include managing daily social media activity, creating engaging visual and written content, collaborating with creative partners, monitoring trends, and analyzing performance metrics to drive brand growth and audience engagement. The ideal candidate has a strong understanding of the luxury market, exceptional aesthetic sensibility, and experience building aspirational brand storytelling across platforms such as Instagram, Facebook, YouTube and LinkedIn.
Key Responsibilities
- Support and execute social media strategies aligned with FGI Yacht Group’s brand positioning, marketing goals, and overall business objectives.
- Create, curate, schedule and post high-quality content across platforms including Instagram, Facebook, LinkedIn, and YouTube.
- Edit video footage into Reels, Stories, short-form videos, listing highlights, event recaps, and other platform-ready content.
- Edit and format photos and graphics for social media use, including resizing, cropping, layout adjustments, and simple design updates.
- Write captions and social media copy that are polished, engaging, and aligned with the FGI brand voice.
- Maintain a consistent brand voice, aesthetic, and storytelling approach across all digital channels.
- Coordinate with the marketing team and sales team to collect approved assets and information needed for yacht listings, charter yachts, new central agency listings, sold announcements, events, boat shows, and company news.
- Monitor social media trends, luxury market trends, yachting industry trends, and competitor activity to keep content fresh, relevant, and engaging.
- Engage with the online community by responding to comments, messages, and inquiries in a professional and brand-aligned manner.
- Track and analyze performance metrics including reach, engagement, follower growth, inquiries, and campaign results.
- Prepare monthly social media reports and monthly tracking reports per vessel.
- Support brand awareness, client engagement, lead generation, and conversion goals through
- strategic digital storytelling.
- Ensure all content reflects the exclusivity, sophistication, and standards expected within the luxury yachting industry.
Qualifications & Skills
- Fluency in English and Spanish, both written and spoken.
- Strong understanding of social media platforms.
- Strong video editing skills.
- Excellent communication and writing skills with strong attention to detail.
- Strong visual eye and understanding of luxury branding, design, and aesthetics.
- Ability to multitask, prioritize, and stay organized in a fast-paced, client-focused environment.
- Experience using Canva, CapCut, Photoshop, Lightroom, or similar creative platforms for video editing, light photo editing, and formatting.
- Proficient with Microsoft Office.
- Must be able to travel internationally.
- Degree in Marketing, Communications, Design, Public Relations, or a related field preferred.
- Experience in luxury, yachting, hospitality, travel, real estate, or lifestyle brands preferred.
- Experience with Meta Business Suite, social media scheduling platforms, platform analytics, and basic reporting.
Why Join FGI Yacht Group
- Be part of a small, growing team where your ideas, creativity, and initiative are valued.
- Work in collaborative, hands-on environment with room to grow.
- Exposure to an international clientele and luxury yacht events.
Title: Social Media Manager
Company: FGI YACHT GROUP
Location: Mexico City, Mexico
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