Overview
Social Media Manager Jobs in Dubai, United Arab Emirates at Kayzin Recruitment
We’re partnering with a fast-growing, global fashion brand operating within the premium/luxury space, known for its strong digital presence, highly engaged international customer base.
With continued international growth, they are now looking to appoint a Head of Social Media to lead their global social and content strategy.
The Role
This is a key leadership position responsible for shaping and executing the brand’s global social media strategy, driving engagement, reach, and overall brand impact across all platforms.
Working closely with senior leadership, you will lead the social function end-to-end — from strategy and campaign ideation through to execution and performance optimisation.
You will also manage and develop a social and content team, ensuring all activity is aligned with the wider brand vision and commercial objectives.
Key Responsibilities
- Develop and lead the global social media strategy, aligned with brand and commercial goals
- Own and drive performance across platforms including Instagram, TikTok, YouTube, Facebook, Pinterest, and Snapchat
- Conceptualise and execute social-first campaign ideas, translating wider brand campaigns into engaging digital content
- Oversee end-to-end campaign rollouts, ensuring consistency and impact across all channels
- Monitor and analyse performance using platform insights and analytics tools, driving continuous optimisation
- Identify and implement growth strategies to increase reach, engagement, and follower growth
- Stay ahead of trends, cultural moments, and platform developments, ensuring the brand remains industry-leading
- Lead the creation of reactive and trend-led content, responding quickly to relevant moments
- Develop and manage brand partnerships and collaborations
- Act as a brand guardian, ensuring consistency in tone of voice and visual identity
- Collaborate cross-functionally with Marketing, Creative, PR, E-commerce, and Customer teams
- Lead, mentor, and develop the social media team, implementing strong processes and workflows
About You
- Proven experience leading social media strategy for a fashion, lifestyle, or consumer brand
- Strong track record of delivering high-impact campaigns across multiple platforms
- Highly creative, with a strong eye for visual storytelling and brand aesthetics
- Passionate about fashion, culture, and social trends
- Comfortable operating at both strategic and execution levels
- Strong understanding of social media analytics and performance optimisation
- Experience managing and developing teams
- Confident working in a fast-paced, high-growth environment
- Excellent communication and stakeholder management skills
Why Join
- Be part of a high-growth, internationally recognised brand
- Lead and shape the global social strategy
- Work closely with senior leadership in a creative, fast-paced environment
- Opportunity to make a visible impact on brand growth and positioning
Title: Social Media Manager
Company: Kayzin Recruitment
Location: Dubai, United Arab Emirates
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