Overview
Social Media Manager Jobs in Dundalk, County Louth, Ireland at BAR 1 Betting
Company Description BAR 1 Betting is a leading Irish bookmaker that has grown from a single shop in Dundalk, Co. Louth, to a nationwide operation over the past 25 years. The company now employs more than 350 team members across 58 retail locations in the Republic of Ireland, a Telebetting operation, and its Head Office in Dundalk. With the launch of BAR1betting.com in 2018 and BAR 1 Casino in 2025, the business has expanded strongly into online betting and gaming with competitive odds, markets, and offers. BAR 1 Betting is deeply involved in Irish racing and greyhound communities through sponsorship of major events nationwide. A strong “customer is always No. 1” philosophy underpins the company’s culture, driving loyalty and resilience through changing market conditions.
Location: BAR 1 Betting Head Office, Dundalk. Primarily office-based with occasional travel required.
Industry: Online Gaming / Sports Betting
Employment Type: Full-Time
We’re looking for a Social Media Manager to take ownership of our social channels, content planning and online community presence across a fast-moving online gambling and sports betting platform.
This is not a “schedule a few posts and call it a day” kind of role. We want someone who lives and breathes sport, understands internet culture, spots trends before they’re dead on arrival, and knows how to create content people actually engage with. You’ll be responsible for helping shape the voice of the brand across social platforms, creating and coordinating content, supporting campaigns, and reacting quickly to major sporting moments and trends. Content creators looking to move into a stable full-time role are strongly encouraged to apply.
Key Responsibilities
• Manage day-to-day activity across all social media platforms
• Plan, schedule and publish engaging social content aligned with brand tone and campaign activity
• Create reactive content around live sporting events, trending topics and key moments
• Work closely with CRM, Promotions, Design and Trading teams to support wider marketing campaigns
• Developing reporting structure for social channels and their performance
• Coordinate content shoots, interviews and promotional activity where required
• Monitor engagement, community sentiment and platform performance
• Produce regular reporting on channel growth, engagement and content performance
• Assist with influencer, ambassador and partnership activity where relevant
• Ensure all social activity remains compliant with advertising and gambling regulations
Requirements
• Previous experience managing social media accounts professionally.
• Strong understanding of major social platforms including Instagram, TikTok, X, Facebook and YouTube
• Excellent copywriting skills with the ability to adapt tone depending on platform and audience
• Confident creating and briefing content in a fast-paced environment
• Comfortable working evenings/weekends occasionally around major sporting events
• Flexibility to travel when required for events, shoots or activations
• Full Irish driving licence required
• Strong organisational skills and ability to manage multiple priorities at once
• Content portfolio/showreel essential as part of the application process
Title: Social Media Manager
Company: BAR 1 Betting
Location: Dundalk, County Louth, Ireland
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