Overview
Social Media Manager Jobs in Brooklyn, NY at Bernard Nickels & Associates
TikTok Marketing Lead
Location: Brooklyn, NY (Hybrid)
Position Overview
We are seeking an experienced and entrepreneurial TikTok Marketing Lead to own and scale our TikTok growth strategy. This role is ideal for someone who deeply understands TikTok’s ecosystem, creator economy, affiliate marketing, and viral content dynamics.
The ideal candidate is an “A+” operator with proven success building brands on TikTok through influencer partnerships, affiliate programs, content strategy, and performance-driven marketing initiatives.
Key Responsibilities
- Develop and execute the company’s overall TikTok growth and marketing strategy
- Build and manage relationships with creators, influencers, affiliates, and agencies
- Lead affiliate marketing initiatives to drive revenue and customer acquisition
- Identify viral trends, content opportunities, and emerging platform strategies
- Collaborate with creative teams to develop high-performing TikTok content
- Analyze campaign performance, optimize KPIs, and scale winning initiatives
- Grow brand awareness, engagement, and sales through TikTok Shop and organic content
- Recruit, negotiate, and manage influencer partnerships and brand collaborations
- Stay ahead of TikTok platform changes, tools, and algorithm updates
Qualifications
- Proven track record scaling brands on TikTok
- Strong experience in TikTok affiliate marketing and creator partnerships
- Deep understanding of TikTok Shop, influencer ecosystems, and social commerce
- Experience managing influencer relationships and negotiating partnerships
- Data-driven mindset with strong analytical and performance marketing skills
- Excellent communication, organizational, and relationship management abilities
- Entrepreneurial mentality with the ability to move quickly and execute independently
- Experience in fashion, apparel, beauty, lifestyle, or consumer brands is a strong plus
What We’re Looking For
- We are looking for a top-tier candidate who can help take our TikTok presence from early-stage growth to a dominant force in the category. This is an opportunity to play a major role in building a rapidly growing consumer brand with significant upside and leadership potential.
Title: Social Media Manager
Company: Bernard Nickels & Associates
Location: Brooklyn, NY
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