Overview
Social Media & Events Specialist Jobs in Barcelona, Catalonia, Spain at Proexpo
🚀 We’re hiring: Social Media & Events Specialist
At Pro Expo, we are looking for a Social Media & Events Specialist with a strategic vision, analytical mindset, and creative sensitivity to join our team.
If you are passionate about digital marketing, branding, and events, and want to be part of a dynamic environment connected to design and creativity, this opportunity is for you.
🎯 What will your mission be?
Lead and execute the company’s marketing and communication strategy, ensuring brand consistency while actively collaborating in the planning and production of events.
🧩 Key Responsibilities
1. Marketing and Social Media
- Ensure the implementation of the visual communication and brand strategy together with the design team
- Analyze competitors and trends to identify opportunities and generate strategic content
- Define and monitor performance objectives (SEO, SEM, leads, visibility, etc.)
- Present monthly and annual reports with results and next steps
- Implement the social media strategy (mainly LinkedIn) aligned with creative direction
- Analyze performance and engagement, and optimize the strategy
2. Website & Digital Content
- New website: Oversee proper implementation (layout, copy, images, portfolio structure) with the creative team
- Current website: Plan updates after trade shows and highlight new projects in alignment with the Creative Director
- Write or review content with copywriters and creative direction to ensure consistency across newsletters and social media
- Blog: Plan and approve SEO/SEM articles, maintain editorial calendar, and supervise translation quality and visual consistency
3. Communication, Branding & Audiovisual Content
- Coordinate with creative direction to ensure proper implementation of all corporate materials (business cards, sales decks, newsletters, presentations, etc.)
- Plan and coordinate, together with creative direction, audiovisual content production for each trade show according to the calendar
- Oversee the full process, ensuring quality and brand consistency
- Ensure proper delivery and adaptation of content for events, social media, and other channels
4. Newsletter
- Maintain and plan the monthly calendar (1–2 months in advance)
- Select topics and visuals, coordinating storytelling with the creative team and Project Managers
- Review design and copy, and manage final approval with creative direction
- Analyze performance (open rate, engagement) and propose improvements
5. SEO / SEM
- Manage and coordinate SEO/SEM campaigns
- Conduct monthly reviews of objectives and quarterly strategies, ensuring proper implementation and correcting deviations
- Monitor country targeting on a monthly basis
6. Awards & Recognition
- Plan award submissions at least two months before each relevant trade show with creative direction
- Select projects, coordinate applications, and track results
7. Event Management & Support
- Provide active support to the Events department in planning, coordination, and execution of events
- Assist in managing suppliers, timelines, and logistics, ensuring deadlines and quality standards are met
- Support onsite follow-up when needed, ensuring correct implementation of materials and brand experience
✅ Requirements
- Minimum 4 years of experience in Social Media Agency
- Proven experience in SEO / SEM
- Proficiency with tools such as Canva
- Experience in audiovisual content creation and management
- Knowledge of AI applied to web development
- Organized, analytical profile with creative sensitivity
- Ability to coordinate with multidisciplinary teams
📩 Interested? Send us your CV or reach out via direct message.
Title: Social Media & Events Specialist
Company: Proexpo
Location: Barcelona, Catalonia, Spain
Category:
