Overview
Social Media Director Jobs in Boca Raton, FL at ForceBrands
*THIS IS NOT A JOB AT FORCEBRANDS*
About the Company
A high-growth consumer brand portfolio is seeking a strategic and culturally connected Director of Social Media to lead organic social media, influencer marketing, and community engagement across multiple nationally recognized consumer brands.
About the Role
This is a highly visible leadership role responsible for shaping brand voice, driving cultural relevance, building engaged communities, and developing scalable social strategies that support both brand equity and business growth. The ideal candidate combines strong creative instincts with analytical rigor and has a proven track record of growing consumer brands through organic channels.
Responsibilities
- Lead the organic social media strategy across a portfolio of consumer brands.
- Develop and evolve brand voice, ensuring consistency while adapting messaging for different audiences, platforms, and markets.
- Create platform-specific content and engagement strategies across major social channels.
- Oversee influencer and creator marketing initiatives, including strategy, partnerships, and performance measurement.
- Establish and optimize community management processes to strengthen consumer engagement and brand affinity.
- Partner closely with Creative, Brand Marketing, Media, and other cross-functional teams to drive integrated campaigns.
- Mentor and develop social, influencer, and community team members.
- Monitor emerging trends, platform changes, and cultural moments to identify opportunities for brand participation.
- Leverage analytics and consumer insights to optimize performance, improve engagement, and support audience growth.
- Present social performance, recommendations, and strategic initiatives to senior leadership.
- Balance short-term content opportunities with long-term brand-building objectives.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in organic social media, influencer marketing, digital marketing, community management, or related disciplines.
- Experience building and scaling social strategies for consumer-facing brands.
- Strong understanding of social platform algorithms, audience behavior, engagement tactics, and content performance metrics.
- Demonstrated success growing audiences, increasing engagement, and driving community development through organic channels.
- Experience managing influencer and creator ecosystems.
- Proven ability to lead and develop high-performing teams.
- Strong project management and cross-functional leadership skills.
- Exceptional communication, presentation, and stakeholder management abilities.
- Comfortable operating in a fast-paced, high-growth environment.
Preferred Skills
- Experience within consumer packaged goods (CPG), food & beverage, wellness, beauty, fitness, lifestyle, or other highly engaged consumer categories.
- Experience supporting multi-brand organizations.
- Strong understanding of community-led growth, creator marketing, user-generated content, and social-first consumer acquisition.
- Deep familiarity with TikTok, Instagram, Reels, emerging social platforms, and evolving digital culture.
Pay range and compensation package
- Competitive base salary
- Annual bonus opportunity
- Equity participation
- Comprehensive benefits package
- Relocation assistance available
Location:
This role is based onsite in Boca Raton, FL, 5 days/week. Relocation assistance is available.
Title: Social Media Director
Company: ForceBrands
Location: Boca Raton, FL
Category:
